Elizabeth D. Lewis
Richmond,United States
Summary
Dynamic leader with a proven track record at SunTrust, excelling in strategic partnerships and brand communication. Expert in project management and sales strategy development, I have driven significant savings and enhanced event quality. Passionate about fostering stakeholder engagement and creative thinking to achieve exceptional results in business development.
Overview
29
29
years of professional experience
Work History
President
Lewis Cattle Company
Richmond, Va
03.2020 - Current
- Started an online direct sales beef operation from the ground up
- Business has grown to over 16000 pounds of beef processed monthly
- Adaption to the changing food industry in the last 6 years to maintain profitabiity
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
President
Libby Lewis Performance Marketing and Events
Richmond, USA
01.2009 - Current
- Collaborated with individuals, corporations, schools, and non-profits to create unique communications and experiences that articulated mission and values
- Increased awareness among schools and non-profits regarding current and new mission and values
- Developed program for international organization, engaging 600 attendees
- Clients include: St. Christopher’s School, St. Catherine’s School, VCU, Union Presbyterian Seminary, The Luck Companies, NewMarket Corporation, St. Catherine’s School, YWCA, YPO Southern Seven – Young Presidents Organization
Senior Vice President, Director Sales and Sales Management Wealth and Investment Line of Business
SunTrust
01.2002 - 01.2004
- Created and executed first company-wide sales and sales management process for wealth and investment management, enabling implementation across all lines of business following its success.
- Led sales campaigns to drive product launches, enhance customer communication, foster strategic partnerships, and achieve cross-line of business sales goals.
- Developed first company-wide sales event and incentive program, resulting in heightened motivation that led other lines of business to establish their own sales conferences.
- Launched customer events to advance customer development and to advance customer loyalty across the company and within our line of business.
- Worked with Executive Management to develop strategic themes and support of corporate objectives and goals.
- Facilitated Executive Management written and verbal dialogue with employees to communicate corporate brand, mission, and values.
- Created an online library for all products and services provided by SunTrust and SunTrust Wealth and Investment Management for the production of client presentations and customer development.
- Established partnerships with internal counterparts and other lines of business Directors to enhance communication cohesion.
- Visited sales representatives to identify requirements for marketing support and enhance competitiveness in the marketplace.
Vice President, Director Sales Management Private Client Services
SunTrust
01.2000 - 01.2002
- Led vertical integration of SunTrust’s acquisition of Crestar in Private Client Services, aligning operations with strategic goals.
- Created client events to introduce SunTrust to the Mid-Atlantic market resulting in tremendous client retention and acquisition.
- Developed communication to educate Crestar employees of SunTrust brand, products and services.
- Collaborated with marketing and public relations to create sales-oriented themes and communications, enhancing employee morale and motivation.
- Strengthened partnerships with product development to relay field insights and competitive product analysis across the footprint.
Director, Vertical Integration
Cadmus Communications
01.1997 - 01.2000
- Exceeded sales and partnership expectations by over 200%.
- Established sales processes and tracking systems to facilitate cross-company sales.
- Developed partnerships among Cadmus Communications' owned companies to leverage services across marketing and printing sectors.
- Created original marketing campaigns to enhance partnerships across the company.
Education
Bachelor's Degree - Economics
Hollins University
Roanoke, VA05-1988
Skills
- Business development
- Sales strategy
- Strategic partnerships
- Project management
- Market analysis
- Team leadership
- Stakeholder engagement
- Brand communication
- Creative thinking
- Networking skills
Timeline
President
Lewis Cattle Company
03.2020 - Current
President
Libby Lewis Performance Marketing and Events
01.2009 - Current
Senior Vice President, Director Sales and Sales Management Wealth and Investment Line of Business
SunTrust
01.2002 - 01.2004
Vice President, Director Sales Management Private Client Services
SunTrust
01.2000 - 01.2002
Director, Vertical Integration
Cadmus Communications
01.1997 - 01.2000
Bachelor's Degree - Economics
Hollins University