ELIZABETH ZELAYA

Commercialization Project Specialist, New Product Development

Monster Energy Company

Corona, CA

06.2014 - 05.2023

Assessed, planned, and implemented comprehensive packaging artwork capabilities for Executive Design Team and Project Manager timelines.
Established long-term plans with milestones, deadlines, and resource allocation for artwork initiatives.
Orchestrated execution of drink and packaging prototypes for testing in real-world scenarios and media shoots.
Conducted domestic travel for press check approvals during new product launches.
Maintained extensive digital asset and production sample library for global quality control and reference.
Led weekly cross-functional team meetings to align packaging artwork with corporate standards for global portfolio.
Coordinated packaging graphics development and product labeling with marketing and graphics teams.
Documented departmental procedures and conducted training across various channels.
Provided technical support during all phases of projects from requirements gathering through implementation stages.
Collaborated with internal departments to ensure resources were allocated efficiently in order to meet deadlines.
Created presentations for senior leadership on the project's objectives and achievements.
Organized and facilitated meetings with stakeholders to review progress and address issues.
Performed research into industry trends in order to develop innovative solutions for improving processes within the organization.
Prepared detailed reports summarizing results of projects which included key findings and recommendations.
Maintained accurate records of activities related to each project including documentation, costs, timelines, invoices.
Conducted risk assessment analyses to identify potential problems that could affect the timeline or budget of the project.
Implemented change management strategies throughout projects including developing training materials and providing guidance on best practices.
Negotiated with project stakeholders or suppliers to obtain resources or materials.
Cataloged test outcomes of liquid analysis in an organized and precise manner following company warranty protocols.
Conducted orientation sessions for new hires on software usage.
Collaborated with other trainers on the development and delivery of effective learning experiences.