Ella De Luna
Summary
Dynamic and engaging professional with over 13 years of experience in sales, community outreach, and patient education, transitioning into the field of admissions and student recruitment. Skilled in building strong relationships, public speaking, and managing outreach programs. Proven success in presenting information to diverse audiences, coordinating with internal teams, and representing brand values with integrity. Fluent in Russian and English, with a strong record of performance and customer satisfaction across both healthcare and industrial sectors.
Overview
13
13
years of professional experience
Work History
Filed Admissions Representative
Universal Technical Institute Inc
06.2025 - Current
- Conducted presentations at 3-5 high schools per week, promoting programs and enrollment opportunities, leading to an average of 10+ student enrollments per month.
- Managed end-to-end student enrollment process, including booking and conducting in-home interviews, guiding students through next steps, and ensuring a seamless transition into the program.
- Cold-called and engaged with prospective students and families, providing detailed program information and driving interest in programs.
- Coordinated and led student tours of campuses, including booking and organizing bus transportation for large groups of students, ensuring seamless travel logistics for the tours.
- Logged and tracked all student interactions in CRM software daily, ensuring accurate data entry, follow-ups, and timely responses to student inquiries.
- Maintained strong relationships with high school counselors to track potential applicants, schedule visits, and ensure effective communication with the admissions team.
- Traveled within designated territory to promote the school programs, ensuring outreach consistency and maintaining a steady pipeline of prospective students.
- Converted inbound media leads into qualified prospects, following up and nurturing relationships to drive enrollment.
Outside Sales Representative
Eyewear Sales
01.2022 - 06.2025
- Developed and maintained relationships with optometry practices, ophthalmologists, and medical professionals, increasing sales of eyewear products.
- Conducted in-depth presentations and demonstrations of eyewear collections, educating clients on product features, trends, and benefits.
- Identified new business opportunities and expanded client base, consistently exceeding sales goals and increasing market share.
- Worked closely with internal teams to manage product inventory, ensuring timely and efficient delivery to clients.
- Provided ongoing customer support to ensure satisfaction and foster long-term relationships.
- Conduct cold calling daily.
- Travel to customer sites to meet new prospects.
- Engaged directly with healthcare professionals, building trust and conveying product benefits—skills transferable to promoting academic programs.
Lead Optician and Ophthalmic Technician
Urban Optics
08.2012 - 01.2022
- Assisted in performing various diagnostic tests, including pachymetry, visual field testing, and OCT as well as LipiFlow, laser and IPL to assist optometrists in accurate diagnosis and treatment planning.
- Managed patient intake, explaining procedures and addressing any concerns, resulting in a high level of patient satisfaction.
- Tracked patient records, ensuring all data was accurately recorded and accessible for doctors.
- Supported the sales of eyewear and eye care products, contributing to an increase in overall clinic revenue.
- Oversee other ophthalmic technicians in the office.
- Review with the patient use of ocular dressings, shields, ocular medications, laser treatment and minor surgical procedures.
- Perform various ophthalmic duties including but not inclusive to visual acuity, color vision, manual lensometry, pupil testing, axial length, estimation of anterior chamber angle, tonometry, auto refraction, ocular ultrasonography, and ophthalmic photography, visual fields, automated keratometry, corneal topography and external photography.
- Resolve billing problems and/or receives insurance updates.
- Consistent driver of optical sales in the office.
- Coordinate patient scheduling and monitor patient flow throughout the office, ensuring timely patient services.
Education
Bachelor of Science - Nursing
Texas A&M University
College Station, TXSkills
- Public Speaking & Presentation
- Community Outreach
- Appointment Setting
- Bilingual: English & Russian
- CRM & Office Software
- Relationship Management
- Event Coordination
- Team Leadership
- Customer relationship management
- Client engagement
- Cold calling
Languages
Russian
Native or Bilingual
Timeline
Filed Admissions Representative
Universal Technical Institute Inc
06.2025 - Current
Outside Sales Representative
Eyewear Sales
01.2022 - 06.2025
Lead Optician and Ophthalmic Technician
Urban Optics
08.2012 - 01.2022
Bachelor of Science - Nursing
Texas A&M University
References:
Upon request
Certifications:
- COA- Certified Ophthalmic Assistant
- COT- Certified Ophthalmic Technician
- Licensed to be in High Schools