Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Elly Orszulak

Black Hawk,CO

Summary

A passionate outdoor industry enthusiast, that has directed multi-revenue steams in Ski Resort Management since 2007. Oversees 8+ locations with in the resort. Excels in brand style, design and promotion. Highly experienced with latest outdoor fashion trends, products and technologies. Takes pride in outstanding internal and external guest service. Promotes leadership by example and strongly believes that happy employees creates the best culture for a business.

Overview

18
18
years of professional experience

Work History

Director of Rental & Retail Operations

Eldora Mountain Resort
12.2007 - Current
  • Director of two high volume, revenue generating departments at Eldora, as well as Repair Center and Nordic, generating 4 million in revenue per season.
  • Increased retail revenue by 300 from 300K annually to 1.4 Million in NET sales since taking ownership of Retail in 2015.
  • Implemented improved, streamlined processes for both departments by leveraging latest software systems on market for POS and using all their functionalities to increase revenue goals and expedite customer experience.
  • 12+ Years of buying experience of all soft-goods, hard-goods and uniforms company wide
  • Designed resorts logo merchandise and executed merchandising set schedules to guarantee sell through.
  • Successfully launched retail E-commerce platform during COVID and have since increased online sales with professional photography, paid advertising, utilizing social media and Google SEO.
  • Created revenue and labor goals for both departments, as well as implemented capital planning to increase ROI. Oversaw major building renovations and permitting for Rental/Retail capital projects.
  • 15 Years of extensive inventory management; including decreasing company shrinkage, creating warehouse processes and internal SKU/items creation.
  • Oversaw 50+ employees each season and held top employee survey experience results with in all of POWDR resorts for several seasons consecutively.

Sales Representative

Reef Footwear And Apparel
04.2014 - 09.2015
  • Increased sales by offering advice on purchases and promoting additional products.
  • Achieved monthly sales goals by promoting product benefits and enrolling new clients.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Experience with Center Stone order entry platform
  • Maintained 80+ accounts across reef's territory of 3 states.
  • Built exhibitor displays, scheduled and created product line showings at Outdoor Retailer and WWSRA.

Merchandising Specialist

Volcom
04.2013 - 09.2014
  • Advanced sales cycle plans by maximizing POP, point of sale materials and product visibility.
  • Assembled quarter and full-size point of purchase promotional displays.
  • Designed and merchandised displays to deliver interactive, engaging and memorable store experiences for shoppers.
  • Assisted with floor staffing and leadership with associates.
  • Increased sales by 10% with merchandising skills and techniques.

Education

Associate of Arts - Business

Front Range Community College

Skills

  • 13 Years of strong management experience and implementation of positive morale
  • Accounting Reconciliation
  • Business Leadership
  • Performance Metrics Analysis
  • Project Permitting, Planning and Budgeting
  • 12 Years of Outdoor Industry Buying Experience
  • POS Software Implementation and Training
  • Building E-Commerce Platforms

Additional Information


Hunter Wright Sustainability Manager and Executive Administrative Assistant, Eldora Mountain Resort (Current)

303-883-6443

hwright@eldora.com


Justin Micheal Director of Finance, Eldora Mountain Resort (Former)

206-914-2894

justinmichael@gmail.com


Royal White Sr. Area Manager of the Rockies, Burton Snowboards (Current)

970-209-9175

royalw@burton.com


Marc Cutilletta National Sales Director, Hestra (Current)

720-469-3059

marc@hestrausa.com




Timeline

Sales Representative

Reef Footwear And Apparel
04.2014 - 09.2015

Merchandising Specialist

Volcom
04.2013 - 09.2014

Director of Rental & Retail Operations

Eldora Mountain Resort
12.2007 - Current

Associate of Arts - Business

Front Range Community College

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