ELVA TORRES
Valinda,CA
Summary
Empowering Corporations with an emphasis on Beauty Brands to Scale Revenue, Build Talent, and Deliver Industry-Leading Experiences.
Overview
18
18
years of professional experience
Work History
VP of Sales and Distribution
REV-320 Hair Care
01.2022 - Current
- Managed company budgets, resource allocation, and cost control
- Increased company revenue by over 35% through strategic sales forecasting and targeted goal-setting
- Spearheaded global distribution efforts, reducing product reliance by 20%
- Delivered bilingual public speaking engagements at major industry events
- Recruited and developed a high-performing sales team, boosting productivity by 25%
- Established efficient budget processes, cutting operational costs by 15%
- Spearheaded sales forecasting and strategic planning, consistently exceeding revenue targets
Brand Manager | Creative Director & Product Development Lead
Color Edge Hair Care
01.2018 - 01.2022
- Spearheaded creative strategies and marketing campaigns, contributing to a revenue increase from $700K to $1M+
- Aligned distributors to new business goals and provided material and tools to execute quarterly projections
- Led creative product development and launched five new product lines
- Directed product development from concept to market, driving innovation and aligning with industry trends
- Developed and led the Electra Color Academy, fostering education and brand loyalty
- Cultivated partnerships with key retailers like TJX, Ross, Armstrong, and Boutique distribution to expand market presence
- Ensured continuous product relevance through market trend analysis and strategic innovation
Manager of Retail Operations
MAC Cosmetics
01.2012 - 01.2017
- Boosted regional revenue from $19M to $22M in four years by optimizing operations
- Opened and staffed three high-profile retail locations, including Planet Hollywood
- Developed strategic partnerships with Macy's and Nordstrom, driving growth
- Managed HR functions and implemented training programs, increasing sales by 20%
Senior Retail Manager
MAC Cosmetics
01.2009 - 01.2012
- Opened and managed multiple locations, driving $4M+ in annual revenue
- Coached managers to exceed sales objectives by 15%
- Planned large-scale customer events, boosting brand engagement
Retail Manager
MAC Cosmetics
01.2007 - 01.2009
- Managed multi-million-dollar locations, surpassing sales goals
- Conducted staff training, improving efficiency by 18%
- Organized events to enhance customer engagement
Education
Bachelor of Arts - Sociology
01-2003
Skills
- Strategic Sales Leadership
- Product Development & Innovation
- Talent Development & Training
- Global Distribution Management
- Retail Partnerships & Negotiations
- Event Planning & Brand Activation
- Data-Driven Sales Analysis
- Bilingual Communication (English & Spanish)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
VP of Sales and Distribution - REV-320 Hair Care
01.2022 - Current
Brand Manager | Creative Director & Product Development Lead - Color Edge Hair Care
01.2018 - 01.2022
Manager of Retail Operations - MAC Cosmetics
01.2012 - 01.2017
Senior Retail Manager - MAC Cosmetics
01.2009 - 01.2012
Retail Manager - MAC Cosmetics
01.2007 - 01.2009
University of California, Los Angeles - Bachelor of Arts, Sociology
Similar Profiles
SUJANA KHATRISUJANA KHATRI
Nursing Clinical Internship at Cooinda Aged Care, 320 HoursNursing Clinical Internship at Cooinda Aged Care, 320 Hours
Carlos McCainCarlos McCain
Critical Care Registered Nurse at Care RevCritical Care Registered Nurse at Care Rev
Sherese Wofford-HenrySherese Wofford-Henry
RN Med Surg/Tele/ED/Stepdown at Care Rev Nursing AgencyRN Med Surg/Tele/ED/Stepdown at Care Rev Nursing Agency