Summary
Overview
Work History
Education
Skills
Languages
Timeline

ELVA TORRES

Valinda,CA

Summary

Empowering Corporations with an emphasis on Beauty Brands to Scale Revenue, Build Talent, and Deliver Industry-Leading Experiences.

Overview

18
18
years of professional experience

Work History

VP of Sales and Distribution

REV-320 Hair Care
01.2022 - Current
  • Managed company budgets, resource allocation, and cost control
  • Increased company revenue by over 35% through strategic sales forecasting and targeted goal-setting
  • Spearheaded global distribution efforts, reducing product reliance by 20%
  • Delivered bilingual public speaking engagements at major industry events
  • Recruited and developed a high-performing sales team, boosting productivity by 25%
  • Established efficient budget processes, cutting operational costs by 15%
  • Spearheaded sales forecasting and strategic planning, consistently exceeding revenue targets

Brand Manager | Creative Director & Product Development Lead

Color Edge Hair Care
01.2018 - 01.2022
  • Spearheaded creative strategies and marketing campaigns, contributing to a revenue increase from $700K to $1M+
  • Aligned distributors to new business goals and provided material and tools to execute quarterly projections
  • Led creative product development and launched five new product lines
  • Directed product development from concept to market, driving innovation and aligning with industry trends
  • Developed and led the Electra Color Academy, fostering education and brand loyalty
  • Cultivated partnerships with key retailers like TJX, Ross, Armstrong, and Boutique distribution to expand market presence
  • Ensured continuous product relevance through market trend analysis and strategic innovation

Manager of Retail Operations

MAC Cosmetics
01.2012 - 01.2017
  • Boosted regional revenue from $19M to $22M in four years by optimizing operations
  • Opened and staffed three high-profile retail locations, including Planet Hollywood
  • Developed strategic partnerships with Macy's and Nordstrom, driving growth
  • Managed HR functions and implemented training programs, increasing sales by 20%

Senior Retail Manager

MAC Cosmetics
01.2009 - 01.2012
  • Opened and managed multiple locations, driving $4M+ in annual revenue
  • Coached managers to exceed sales objectives by 15%
  • Planned large-scale customer events, boosting brand engagement

Retail Manager

MAC Cosmetics
01.2007 - 01.2009
  • Managed multi-million-dollar locations, surpassing sales goals
  • Conducted staff training, improving efficiency by 18%
  • Organized events to enhance customer engagement

Education

Bachelor of Arts - Sociology

University of California, Los Angeles, Los Angeles, CA
01-2003

Skills

  • Strategic Sales Leadership
  • Product Development & Innovation
  • Talent Development & Training
  • Global Distribution Management
  • Retail Partnerships & Negotiations
  • Event Planning & Brand Activation
  • Data-Driven Sales Analysis
  • Bilingual Communication (English & Spanish)

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

VP of Sales and Distribution - REV-320 Hair Care
01.2022 - Current
Brand Manager | Creative Director & Product Development Lead - Color Edge Hair Care
01.2018 - 01.2022
Manager of Retail Operations - MAC Cosmetics
01.2012 - 01.2017
Senior Retail Manager - MAC Cosmetics
01.2009 - 01.2012
Retail Manager - MAC Cosmetics
01.2007 - 01.2009
University of California, Los Angeles - Bachelor of Arts, Sociology

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ELVA TORRES