ELVA TORRES
Valinda,CA
Summary
Empowering Corporations with an emphasis on Beauty Brands to Scale Revenue, Build Talent, and Deliver Industry-Leading Experiences.
Overview
18
18
years of professional experience
Work History
VP of Sales and Distribution
REV-320 Hair Care
Simi Valley
01.2022 - Current
- Managed company budgets, resource allocation, and cost control
- Increased company revenue by over 35% through strategic sales forecasting and targeted goal-setting
- Spearheaded global distribution efforts, reducing product reliance by 20%
- Delivered bilingual public speaking engagements at major industry events
- Recruited and developed a high-performing sales team, boosting productivity by 25%
- Established efficient budget processes, cutting operational costs by 15%
- Spearheaded sales forecasting and strategic planning, consistently exceeding revenue targets
Brand Manager | Creative Director & Product Development Lead
Color Edge Hair Care
Commerce
01.2018 - 01.2022
- Spearheaded creative strategies and marketing campaigns, contributing to a revenue increase from $700K to $1M+
- Aligned distributors to new business goals and provided material and tools to execute quarterly projections
- Led creative product development and launched five new product lines
- Directed product development from concept to market, driving innovation and aligning with industry trends
- Developed and led the Electra Color Academy, fostering education and brand loyalty
- Cultivated partnerships with key retailers like TJX, Ross, Armstrong, and Boutique distribution to expand market presence
- Ensured continuous product relevance through market trend analysis and strategic innovation
Manager of Retail Operations
MAC Cosmetics
Nevada
01.2012 - 01.2017
- Boosted regional revenue from $19M to $22M in four years by optimizing operations
- Opened and staffed three high-profile retail locations, including Planet Hollywood
- Developed strategic partnerships with Macy's and Nordstrom, driving growth
- Managed HR functions and implemented training programs, increasing sales by 20%
Senior Retail Manager
MAC Cosmetics
Orange County, USA
01.2009 - 01.2012
- Opened and managed multiple locations, driving $4M+ in annual revenue
- Coached managers to exceed sales objectives by 15%
- Planned large-scale customer events, boosting brand engagement
Retail Manager
MAC Cosmetics
West Covina, Downey
01.2007 - 01.2009
- Managed multi-million-dollar locations, surpassing sales goals
- Conducted staff training, improving efficiency by 18%
- Organized events to enhance customer engagement
Education
Bachelor of Arts - Sociology
01-2003
Skills
- Strategic Sales Leadership
- Product Development & Innovation
- Talent Development & Training
- Global Distribution Management
- Retail Partnerships & Negotiations
- Event Planning & Brand Activation
- Data-Driven Sales Analysis
- Bilingual Communication (English & Spanish)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
VP of Sales and Distribution - REV-320 Hair Care
01.2022 - Current
Brand Manager | Creative Director & Product Development Lead - Color Edge Hair Care
01.2018 - 01.2022
Manager of Retail Operations - MAC Cosmetics
01.2012 - 01.2017
Senior Retail Manager - MAC Cosmetics
01.2009 - 01.2012
Retail Manager - MAC Cosmetics
01.2007 - 01.2009
University of California, Los Angeles - Bachelor of Arts, Sociology