Analyze activations across streaming partners, including app engagement and retention; consolidate cross-channel performance (Email, SMS, TV, Digital) into executive dashboards and business reviews.
Present monthly GTM recaps to the broader marketing organization, translating campaign performance into insights and strategic recommendations.
Serve as primary point of contact for the creative team, guiding campaign asset direction and ensuring alignment between creative execution and marketing strategy.
Manage end-to-end campaign execution, including audience segmentation, data requests, deployment, QA, and post-launch analysis to improve future activations.
Use Tableau, MicroStrategy, and SQL to evaluate campaign performance and generate insights that inform optimization efforts.
Partner with major streaming platforms (Disney+, Hulu, Peacock, AMC+) to manage partner-funded marketing investments, including budget tracking and ROI reporting.
Market Intelligence Intern
Spectrum
Stamford, CT
06.2024 - 08.2024
Developed an analysis of the college market to identify competitive insights and direct strategic planning for the Back-to-School 2025 campaign.
Collaborated with a cross-functional team to create a plan for optimizing internet expansion opportunities in the U.S. to close the digital divide in underserved communities.
Achieved first place in the 2024 Spectrum Internship Program Capstone project, and presented research outcomes to company executives.
Assisted the marketing analytics team by analyzing competitive overlap in growth markets and local/national offers for campaign support.
Marketing Intern
Albourne America
Stamford, CT
05.2023 - 08.2023
Introduced the net promoter score as a customer satisfaction metric for the company to use in order to increase referrals and track client engagement.
Calculated and performed an analysis on client acquisition costs to identify the most successful marketing channels, and develop cost allocation strategies.
Attended weekly meetings with the client group and presented analysis and research to the CEO and marketing team using PowerPoint and Excel.
Cashier and Server
Porch at Christies
Westport, CT
06.2021 - 08.2022
Managed point-of-sale computer system and handled cash and credit transactions accurately for over 200 orders per shift.
Adhered to the regulations and procedures for safe food preparation and assembly to promote overall customer satisfaction, and preserve the reputation of the restaurant.
Demonstrated flexibility and teamwork by collaborating with over 10 people each shift and cross-training in all areas of the store, including the front counter, cashier, and food preparation.
Content Marketing & Business Development Manager at Green Build & Design MagazineContent Marketing & Business Development Manager at Green Build & Design Magazine
Regional Channel Marketing Manager -Latam at Brother International CorporationRegional Channel Marketing Manager -Latam at Brother International Corporation