Joe Fitzhugh
Bremerton,WA
Summary
Results-driven Marketing and Brand Manager with expertise in social media, website design, email marketing, and event promotion. Proven success in developing multi-channel campaigns, optimizing digital performance, and driving audience growth through content strategy, influencer partnerships, and paid advertising. Skilled in brand positioning, storytelling, and analytics, with a strong foundation in leadership, teamwork, and discipline as a former NCAA Division I athlete.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Brand Marketing & Social Media
YellowTelescope
United States
05.2024 - Current
- Defined brand positioning, messaging, and visual guidelines, ensuring consistency across web, email, and social channels.
- Built and managed an integrated content calendar for LinkedIn, Instagram, TikTok, and newsletters to drive engagement and growth.
- Wrote and edited copy for blog articles, social posts, email campaigns, and landing pages, maintaining a clear and consistent brand voice.
- Produced multimedia content—including short-form videos, carousels, and graphics—and developed reusable templates to streamline production.
- Planned and executed lifecycle email programs (welcome, nurture, event updates, re-engagement) while maintaining list hygiene and deliverability best practices.
- Implemented UTM standards and channel performance reporting; translated data insights into optimized content and campaign updates.
- Managed community engagement through comments, DMs, and social listening, providing timely responses to FAQs and customer feedback.
- Supported product launches and events with messaging, landing pages, email campaigns, and integrated marketing toolkits.
- Maintained an organized digital asset library and streamlined approval workflows to improve team efficiency.
Brand Marketing
BEX Sunglasses
Las Vegas, Nevada, United States
08.2022 - 01.2024
- Developed and executed multi-channel marketing strategies across digital, social media, email, influencer, and retail channels to drive brand awareness and expand market share.
- Led end-to-end campaign management—from concept and copywriting to creative briefing, asset coordination, and performance tracking—ensuring seamless execution.
- Optimized paid advertising campaigns on Meta, Google, and emerging platforms, achieving measurable ROAS improvements and cost efficiencies.
- Planned and managed product launches, overseeing photography, video production, email sequences, and retail collateral to maximize impact and visibility.
- Built and leveraged influencer partnerships and brand ambassador programs to expand reach and strengthen engagement with target demographics.
- Analyzed campaign data and consumer insights to refine targeting, content strategies, and channel investments, driving consistent growth.
- Collaborated with design, sales, and product development teams to ensure cohesive brand messaging across all customer touchpoints.
- Maintained and evolved the brand voice across digital platforms, aligning storytelling with brand values to resonate with core audiences.
- Researched and applied emerging marketing trends, content formats, and consumer engagement strategies to keep the brand ahead of competitors.
- Oversaw email marketing campaigns, including segmentation, A/B testing, automation, and lifecycle flows to maximize engagement and conversions.
Digital Marketing Specialist
NorthWest Navigator Luxury Coaches
Portland, Oregon, United States
01.2022 - 01.2024
- Designed and maintained brand assets, ensuring cohesive visual identity across web, social, and print channels.
- Supported website design and SEO initiatives to improve online visibility, search rankings, and lead generation.
- Assisted in the planning and execution of digital advertising campaigns across Google, Meta, and other platforms.
- Monitored and analyzed campaign performance metrics, identifying optimization opportunities to improve ROI.
- Managed social media marketing, including content creation, scheduling, and placement, to grow brand presence and engagement.
- Collaborated with the marketing team to maintain brand consistency and alignment across all channels.
- Researched industry trends and contributed innovative ideas to strengthen brand positioning and digital strategy.
Marketing Assistant
University of the Pacific
Stockton, California, United States
08.2021 - 12.2021
- Supported athletics marketing by creating social media content that promoted games, athletes, and campus events, driving student and fan engagement.
- Assisted in writing and editing blog posts, newsletters, and event recaps to highlight athletic achievements and build school spirit.
- Collaborated with athletics staff to develop creative campaigns and storytelling that aligned with program goals and boosted visibility.
Education
Bachelors - Marketing
University of The Pacific
Stockton, California12.2021
Skills
- Social Media Marketing (LinkedIn, Instagram, TikTok, Facebook)
- Brand Strategy & Positioning
- Content Calendar Management
- Campaign Development & Execution
- Influencer & Ambassador Partnerships
- Community Engagement & Social Listening
- Paid Advertising (Meta, Google Ads, TikTok Ads)
- Copywriting & Editing (blogs, emails, ads, landing pages)
- Short-Form Video Production (Reels, TikTok, campaign clips)
- Graphic Design & Creative Briefing
- Blog Writing & Newsletters
- Email Marketing (segmentation, A/B testing, automation)
- Asset Management & Template Creation
- Event Marketing Collateral (digital retail)
- Cross-Functional Team Collaboration (Sales, Product, Design, Leadership)
- Project Management & Workflow Streamlining
- Stakeholder Communication
- Event Support & Marketing Campaign Alignment
Websites
Certification
Google Ads Search Certification
Timeline
Brand Marketing & Social Media
YellowTelescope
05.2024 - Current
Brand Marketing
BEX Sunglasses
08.2022 - 01.2024
Digital Marketing Specialist
NorthWest Navigator Luxury Coaches
01.2022 - 01.2024
Marketing Assistant
University of the Pacific
08.2021 - 12.2021
Bachelors - Marketing
University of The Pacific