EMILY HAILU
Uncasville,Connecticut
Summary
Results-driven professional with extensive experience in social media marketing, media production, and community engagement. Proven track record in video production and content creation, delivering high-quality work consistently. Committed to embracing new challenges and contributing creatively to collaborative projects.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
Mohegan Gaming
01.2022 - Current
- Manage daily community engagement by monitoring and responding to comments and direct messages across multiple social media accounts and channels.
- Lead short-form video content creation, brainstorming, producing, and editing TikTok videos to promote brand awareness and events.
- Manage and publish content on Facebook, Instagram, X, LinkedIn, Tiktok, and Pinterest to drive ongoing engagement.
- Attend property events to capture photo and video content for social media distribution.
- Maintain and organize an internal Excel-based events calendar, tracking upcoming and past arena events for team use.
- Collaborate on and execute creative assets including Instagram Story GIFs, Snapchat lens filters, and YouTube thumbnails.
- Ensure all incoming posts, past posts, comments, and messages are accurately tagged and organized in Sprout Social for tracking, reporting, and workflow efficiency.
- Allocate budget for Facebook ads to increase visibility, engagement, and ticket sales among target guests.
- Collaborate with cross-functional teams to align marketing campaigns with social media initiatives.
Video Production Intern
Office of Alumni Affairs ECSU
01.2022 - 05.2022
- Collaborated with various department heads to create desired content for social media pages.
- Produced both short-form and long-form videos to keep Eastern Alumni engaged with the University.
- Collaborated with team members to brainstorm new campaign projects.
- Developed connections with current and former Eastern students to include in video and other media projects.
Education
Marketing Certificate -
CT State Community College
Norwich, CT01.2024
Bachelor of Science - Communication and Applied Media Production
Eastern Connecticut State University
01.2022
Skills
- Sprout Social
- Mondaycom
- Microsoft Office
- Asana
- Adobe Creative Cloud
- Bynder
- Design Pickle
- Canva
- Capcut
Timeline
Social Media Specialist
Mohegan Gaming
01.2022 - Current
Video Production Intern
Office of Alumni Affairs ECSU
01.2022 - 05.2022
Marketing Certificate -
CT State Community College
Bachelor of Science - Communication and Applied Media Production
Eastern Connecticut State University