Caterease
Emily Justice
Sales & Events
Winter Garden,FL
Summary
Ambitious Catering Manager with 12 years of experience leading efficient and profitable service teams. Successful at meeting client needs while increasing revenue by driving sales. Committed to top-tier customer service and upholding professional, approachable attitude.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Catering Sales Supervisor
4 Rivers Restaurant Group
Winter Park, FL
02.2018 - Current
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Used Caterease to compile year over year sales comparison and forecasting data to prepare sales reports for management that included information needed to make sound business decisions.
- Created employee schedules to align coverage with forecasted demands.
- Built and maintained rapport with store personnel to effectively meet company and client objectives.
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Mentored team members to enhance professional development and accountability in workplace.
- Submitted reports to senior management to aid in business decision-making and planning.
- Applied solid market knowledge and business operations expertise to strengthen processes and achieve continuous improvement targets.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Met with management and executives to provide insights into sales operations and make strategy recommendations.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
- Analyzed sales data to set quotas and assess potential areas of growth.
- Generated over $1 million in sale with an average of 20% growth year over year.
Catering Sales Director
4 Rivers Restaurant Group
Winter Park, FL
10.2015 - 02.2018
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Created lists of potential customers based on regional markets and assigned sales tasks to team of 12 employees.
- Built relationships with customers and community to establish long-term business growth.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Hired, supervised and coached 12 employees on sales strategies to optimize performance.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Performed analysis of competition to determine strengths and weaknesses as compared to full service catering and deliveries.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Maintained up-to-date knowledge of catering and performed competitor analysis.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Coordinated 16 employees selling catering products and services worth over $5 million.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Catering Sales Manager
4 Rivers Restaurant Group
Winter Park, FL
02.2011 - 10.2015
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase revenues.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Developed and implemented improved marketing initiatives to drive revenue.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
- Determined facility, services and staffing needs to establish framework for successful event execution.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
- Communicated with venue personnel to coordinate event logistics.
- Exceeded both quarterly and annual sales goals.
- Identified opportunities and cultivated new business through 5-10 new cold calls per week.
- Led solution selling strategy initiatives to maximize sales of full service catering & deliveries.
- Built relationships with customers and community to establish long-term business growth.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Communicated product quality and market comparisons by creating sales presentations.
- Facilitated business by implementing practical networking techniques.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Exceeded sales quotas and increased profitability through effective sales strategy.
- Prepared sales presentations for clients showing success and credibility of products.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Managed accounts to retain existing relationships and grow share of business.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Account Executive
Florida Image & Workwear
Orlando, FL
08.2007 - 07.2012
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Identified customer needs to achieve service levels that met and exceeded expectations.
- Trained clients on product features and updates to secure buy-in.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Executed successful sales strategies to convert leads into customers.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Met and exceeded service level goals to achieve standards and expectations.
- Created and executed account strategies to translate organizational goals into client activities.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
- Designed program and maintenance plans to monitor product inventories.
- Distributed marketing materials to existing and prospective clients to promote products and services.
- Cold called, canvassed and obtained referrals to develop sales pipeline.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
- Serviced accounts and proposed new products and services to maximize revenue.
- Conducted integrated sales presentations to illustrate value of product or service.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Managed sales cycle to maintain solid customer base.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Prepared additional quotes for current clients to upsell products and services.
- Presented product concepts and offerings to meet client specifications and preferences.
Office Manager
Florida Image & Workwear
Orlando, FL
08.2005 - 08.2007
- Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
- Maintained computer and physical filing systems.
- Implemented project management techniques to overcome obstacles and increase team productivity.
- Oversaw work processes and performed quality control tasks to increase revenue and reduce production times.
- Managed office operations while scheduling appointments for department managers.
- Coached new hires on company processes while managing employees to achieve maximum production.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Prepared meeting rooms and materials and recorded important information.
- Compared vendor prices and negotiated for optimal savings.
- Sourced vendors for special project needs and negotiated contracts.
Education
Associate of Arts - General Studies
Valencia College
Orlando, FL 01.2001 - 05.2002
Bachelor of Arts - Interpersonal Communication
University of Central Florida
Orlando, FL 09.2002 - 12.2004
Skills
Sales team assistance
Order management
Budget and report writing
Goals and performance
Meeting quotas
Management support
Database Management
Staff Management
Reporting data
Staff Training
Sales expertise
Product and service sales
Delegation skills
Accomplishments
- Used Microsoft Excel to develop sales tracking spreadsheets.
- Supervised team of 5-10 staff members.
Software
MSI
Microsoft Suite
Google Suite
Additional Information
2019 Catering Sales Manager of the Year, securing an increase of 25% in sales year over year.
Timeline
Catering Sales Supervisor
4 Rivers Restaurant Group
02.2018 - Current
Catering Sales Director
4 Rivers Restaurant Group
10.2015 - 02.2018
Catering Sales Manager
4 Rivers Restaurant Group
02.2011 - 10.2015
Account Executive
Florida Image & Workwear
08.2007 - 07.2012
Office Manager
Florida Image & Workwear
08.2005 - 08.2007
Bachelor of Arts - Interpersonal Communication
University of Central Florida
09.2002 - 12.2004
Associate of Arts - General Studies
Valencia College
01.2001 - 05.2002