Emily McCluskey
Clark,NJ
Summary
Marketing graduate with experience in sales, customer engagement, and social media marketing. Skilled in data analysis, performance metrics, online research, and spreadsheets, with familiarity with TikTok trends and social commerce. Strong independent worker with an interest in influencer and affiliate marketing.
Overview
1
1
Certification
2
2
years of professional experience
Work History
Sales Lead
Francesca's
Tinton Falls, NJ
12.2024 - 03.2026
- Analyzed hourly conversion rates, KPIs, customer retention, and sales earnings to monitor store performance and optimize sales results.
- Supported social media marketing for the local Francesca’s store by creating original Instagram content to showcase products, strengthen brand engagement, and connect with customers.
- Independently managed daily store operations, including opening and closing procedures, cash handling, inventory organization, and customer service.
- Assisted with visual merchandising and product displays to create an engaging, brand-consistent shopping experience.
Sales Lead
On Violet Boutique
Edison, NJ
04.2024 - 08.2024
- Contributed to store sales goals by promoting products, identifying upselling opportunities, and creating positive customer experiences.
- Built customer relationships through strong communication, product knowledge, and personalized recommendations.
- Trained and supported team members while maintaining company standards and a positive work environment.
Education
Bachelor of Science - Business Administration, Marketing
Monmouth University
West Long Branch, NJ05-2026
Skills
- Social media marketing
- Marketing analytics
- TikTok and social media trends
- Excel and Google Sheets
- Communication skills
- Organizational abilities
Certification
- Digital Marketing Certification – HubSpot, 2026
- Google Ads Search Certification – Google Skillshop, 2026
- Google Analytics Certification – Google Skillshop, 2026
Affiliations
- Health and Wellness Chair, Phi Sigma Sigma – West Long Branch, NJ (2024)
Timeline
Sales Lead
Francesca's
12.2024 - 03.2026
Sales Lead
On Violet Boutique
04.2024 - 08.2024
Bachelor of Science - Business Administration, Marketing
Monmouth University