Emily Naill
Summary
Results-driven digital marketer and sales professional with over 5 years of experience in driving business growth through strategic marketing and sales initiatives. Skilled in leveraging digital marketing tactics, including SEO, SEM, PPC, email marketing, and social media, to optimize campaign performance and increase brand awareness. Proven track record of exceeding sales goals and driving revenue growth through targeted sales strategies, lead generation, and effective customer relationship management.
Overview
6
6
years of professional experience
Work History
Senior, Petco Adworks Account & Sales Manager
Petco
04.2023 - Current
- Managed 15+ vendor relationships, overseeing $35M+ in annual investments to maximize ROI.
- Led cross-functional campaigns across CRM, Paid Media, Onsite, and In-store, boosting brand visibility and conversion for partners.
- Developed omni-channel promotions aligned with Petco and vendor calendars, optimizing omni promotional impact.
- Partnered with merchandising to create vendor marketing campaigns, achieving over 18M impressions per campaign
- Secured yearly marketing funding through effective pitching and negotiation, consistently exceeding targets.
- Managed day-to-day vendor relationships with excellent timeliness, ensuring alignment with business objectives.
- Delivered monthly analytics, pinpointing optimization opportunities for improved performance.
- Secured $500K+ in incremental quarterly funding by identifying strategic tactics aligned with vendor priorities
Merchandiser Marketing Specialist
Petco
01.2021 - 04.2023
Executive Consultant
GoTab
04.2019 - 12.2020
- Successfully championed and opened the West Coast market for the company, establishing a strong presence and driving expansion in the region.
- Achieved an impressive 200% increase in account volume within the first 18 months, demonstrating strong sales and client acquisition skills.
- Managed a diverse portfolio of over 30 accounts, diligently identifying and capitalizing on growth opportunities to maximize revenue and profitability.
- Cultivated and nurtured day-to-day relationships with vendors, ensuring seamless operations and enhancing client satisfaction through effective communication and collaboration.
- Spearheaded and executed several industry conferences, effectively increasing company exposure, attracting new clients, and fostering industry connections to drive business growth.
Sales and Marketing Manager
CMG Media
09.2018 - 08.2019
Education
Bachelor of Arts - Marketing
Colorado State University
Fort Collins, CO05.2018
Timeline
Senior, Petco Adworks Account & Sales Manager
Petco
04.2023 - Current
Merchandiser Marketing Specialist
Petco
01.2021 - 04.2023
Executive Consultant
GoTab
04.2019 - 12.2020
Sales and Marketing Manager
CMG Media
09.2018 - 08.2019
Bachelor of Arts - Marketing
Colorado State University
Similar Profiles
QUARTEZ ANDERSONQUARTEZ ANDERSON
Customer Service Specialist at PetcoCustomer Service Specialist at Petco
Madison ColeMadison Cole
Sales Associate at PetcoSales Associate at Petco
Janaiyah FosterJanaiyah Foster
Order Filler at PetcoOrder Filler at Petco
Isaiah FigueroaIsaiah Figueroa
Veterinary Assistant at petcoVeterinary Assistant at petco
Tavi AckersonTavi Ackerson
Petco Sales Associate at Petco Animal Supplies Stores Inc.Petco Sales Associate at Petco Animal Supplies Stores Inc.