EMILY RUDORF

• Supported the development of end-to-end go-to-market strategy for emerging automotive audio technologies, including positioning, messaging, and multi-channel creative asset development.
• Served as primary marketing partner for OEM clients, collaborating with Product Planning, Sales, and Engineering to align marketing activation with launch timing.
• Created consumer-facing, dealer-facing, and internal communications that supported product education and enhanced OEM understanding of new technologies.
• Managed global brand budgets and forecasting, ensuring accuracy, priority alignment, and efficient use of resources across multiple programs.
• Led experiential activations including CES and JBL Fest, overseeing concept development, cross-functional planning, creative execution, and onsite coordination.
• Supported competitive analysis, consumer insights work, and customer feedback integration to inform product messaging and lifecycle strategy.
• Oversaw agency partners to deliver creative content, campaign assets, and communication materials aligned with OEM brand standards.

Accomplishments:

• Graduate of HARMAN's Mentorship Program
• Graduate of HARMAN's Aspiring 2 Lead Program

• Led marketing initiatives supporting product launches, sales enablement, and promotional campaigns for industrial automation solutions.
• Created product literature, presentations, sales collateral, and digital assets ensuring alignment with corporate identity and messaging.
• Managed content strategy and updates for internal and external websites, improving clarity, accuracy, and product information consistency.
• Coordinated industry events, customer showcases, and trade shows, aligning event strategy with product positioning and customer engagement goals.
• Partnered with Engineering, Product Management, and Corporate Communications to deliver press releases, product announcements, and technical content.

• Supported event marketing efforts by coordinating on-site brand activations at concerts and Pistons games, ensuring consistent execution across all venues.
• Created promotional materials and conducted artist and market research to support campaign planning and booking decisions.

• Assisted with marketing and community outreach initiatives that supported fundraising efforts, contributing to approximately $200,000 in donations for Arthritis Walk events.
• Developed and distributed promotional materials and partnered with local businesses to increase event visibility and engagement.