Emma-Kate Lidbury
Summary
Talented copywriter and content strategist with two decades of experience across print, digital, video, and social. Hardworking, detail-oriented storyteller looking for an opportunity to create compelling content that informs and inspires.
Overview
20
20
years of professional experience
Work History
Content Director
Momentous
08.2023 - Current
- Developed content strategy and calendar designed to inform and inspire target audience across all owned channels (online, email newsletter, social)
- Established and refined editorial focus and content distribution strategy, monitoring analytics and making changes where needed
- Managed team of in-house and freelance copywriters and creatives
- Closely collaborated with partnership team, performance team, and lifecycle/retention team to ensure content meets commercial objectives
Content Strategist
Fast Talk Laboratories
06.2022 - 06.2023
- Developed content strategy and calendar to reach target audience—online, on social, via email newsletter
- Wrote, edited, and produced content across all channels: web, email, social, podcast, newsletter, and video
- Increased pageviews by 43%, pageviews from organic search by 140%, active newsletter subscribers by 64%, newsletter CTR by 68%, and social audience by 65% over a 10-month period
- Managed content team, including two editors, videographer, and freelancers; part of company's four-strong leadership team
Managing Editor
Triathlete | Outside Inc.
05.2019 - 05.2022
- Managed print process—from pitch to production—for bi-monthly 68-page magazine to 110K subscribers, including final editing and proofreading
- Responsible for all online training and nutrition content, which accounted for ~60% of website traffic; 20% growth in pageviews in these verticals during this time
- Managed roster of 20+ writers/experts—including budget management; responsible for acquiring new and diverse talent each quarter
Co-Author, Triathlon Swimming
VeloPress (now Outside Books)
09.2018 - 06.2020
- Co-authored 60,000-word book on swimming for triathlon with leading coach Gerry Rodrigues
- From concept to publication, this project involved extensive interviewing, writing, and editing with co-author, as well as tight project management with publishing team and art/design team
Journalism
Various
09.2003 - 05.2019
- 2004—current: Freelance endurance sports journalist writing for 15+ media outlets in the U.S. and U.K.
- 2004-2005: Senior News Journalist, Oxford Mail & The Oxford Times (daily tabloid + weekly broadsheet), sourcing and writing 3-5 stories per day, including a stint in Basra, Iraq
- 2003-2004: News Reporter, Swindon Advertiser (daily tabloid), covering news and court reporting, sourcing and writing 3-5 stories per day
Education
Postgraduate Diploma - Journalism
Cardiff University
Cardiff, U.K.2003
Bachelor of Arts - English, Physical Education, & Sports Science
Loughborough University
Loughborough, U.K. 2001
Skills
- Copywriting and editing
- Multimedia content creation and strategy
- WordPress, InDesign, Asana, Parsely, Hootsuite, Microsoft Office, Vimeo, Riverside
- Project management
- SEO best practices
- Highly skilled at maximizing media trends, events, and analytics to achieve content goals
- Team player with proven track record of building strong relationships with brands, industry experts, and co-workers
Accomplishments
- Former professional triathlete with two top-10 finishes at Ironman 70.3 World Championships and six Ironman 70.3 titles
- Co-founder of Outside Inc.'s LGBTQ+ community, Outside & Proud
Timeline
Content Director
Momentous
08.2023 - Current
Content Strategist
Fast Talk Laboratories
06.2022 - 06.2023
Managing Editor
Triathlete | Outside Inc.
05.2019 - 05.2022
Co-Author, Triathlon Swimming
VeloPress (now Outside Books)
09.2018 - 06.2020
Journalism
Various
09.2003 - 05.2019
Postgraduate Diploma - Journalism
Cardiff University
Bachelor of Arts - English, Physical Education, & Sports Science
Loughborough University
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