Emoni Lee
Los Angeles,California
Summary
Motivated and driven Field Marketing Manager with extensive experience in the food, retail, cosmetics, and cannabis industries. Skilled in retail management, marketing, and merchandising. Passionate about cannabis and excels in fast-paced environments with the ability to multitask, delegate, and educate both consumers and employees on the benefits of cannabis. With a diverse management background, possesses a deep understanding of various customer bases and demographics, allowing for the creation of personalized and empathetic customer experiences. Result-driven and empathetic management style that contributes to staff retention.
Contact at 734-799-3080 or emonil143@gmail.com for further discussion.
Overview
6
6
years of professional experience
Work History
Field Marketing Manager
Pacific Stone
Los Angeles
09.2023 - Current
- Manage and oversee in-store marketing and merchandising in over 150 dispensaries in the greater Los Angeles area
- Rollout in store activations like brand educations, patient appreciation days (PAD) and dispensary takeover events
- Continuously building rapport and business relationships with dispensary managers, buyers, and staff to amplify product expansion sales and sell through.
- Increased conversion rates by tailoring messaging and collateral to target audiences.
- Prioritized marketing tasks and balanced competing needs.
- Built loyal customer bases through consistent engagement strategies across various channels.
- Utilized data-driven approaches to optimize field marketing tactics for maximum impact.
- Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
- Developed brand message and shared with target market to draw in clientele.
- Boosted brand awareness by creating and executing strategic field marketing campaigns.
- Managed multi-channel marketing initiatives for increased customer engagement.
- Generated leads and created brand awareness in new markets for pacific stone.
- Analyzed market trends to identify new growth opportunities and adjust marketing strategies accordingly.
General Manager
Sweet Flower Studio City
Studio City
03.2023 - 09.2023
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Assisted in recruiting, hiring and training of team members.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Assistant Manager
Catalyst Cannabis Co.
California
09.2022 - 03.2023
- Assisted with the initial grand opening of the Catalyst Normandie location.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Conducted employee performance evaluations, providing constructive feedback for growth and development.
- Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
- Oversaw daily operations to maintain store cleanliness and organization.
- Led monthly team meetings to discuss goals and review performance, fostering culture of continuous improvement.
- Coached new employees, ensuring smooth onboarding process and quicker adaptation to their roles.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Implemented staff training programs to elevate service standards and knowledge.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
Assistant Manager
Maven Genetics
Tarzana
06.2022 - 09.2022
- Opened the first Maven Genetics flagship store.
- Trimmed at Maven Genetics cultivation.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Oversaw daily operations to maintain store cleanliness and organization.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
Assistant Manager
The Farmacy Westwood
Westwood, CA
04.2021 - 06.2022
- Prepped and processed vendor payments.
- Monitored ATM Refills / maintenance
- Scheduled brand educations / PADs with brands.
- Received and processed inventory deliveries into POS system from metric.
- Submitted change orders, safe audits and supply orders.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
Shift Supervisor
Erba Markets
Los Angeles
11.2020 - 04.2021
- Trained new employees and delegated daily tasks and responsibilities.
- Completed store opening and closing procedures and balanced tills.
- Managed cash handling procedures, maintaining accuracy in financial transactions and minimizing discrepancies in daily reconciliations.
- Responded to and resolved customer questions and concerns.
Lead Budtender
Green Horizons LLC
Los Angeles, CA
04.2019 - 12.2020
- Enhanced customer satisfaction by providing thorough product knowledge and personalized recommendations.
- Assisted with marketing efforts by creating engaging social media content showcasing new products or upcoming dealspromotions.
- Stayed up-to-date on industry trends and regulations, enabling informed recommendations to both customers and management.
Budtender
Downtown Collective
Los Angeles, CA
04.2018 - 05.2019
- Checked guests' photo identification for validity and age requirements.
- Utilized strong interpersonal skills to build rapport with customers, establishing trust and credibility as a knowledgeable resource on cannabis products.
- Sold flowers, concentrates and edibles in fast-paced environment.
- Promoted a welcoming atmosphere by greeting each customer warmly upon arrival, fostering an inclusive environment that encouraged return visits.
Education
Vocal Performance -
Musicians Institute
06.2019
Diploma -
Monroe High School
06.2017
Skills
- Leadership
- Multitasking
- Training
- Communication
- Interpersonal Skills
- Proficient in Metric and order intake/processing
- Dependability
- Prioritizing
- Problem Solving
- Interview Process
- Money handling
- Resolving conflict
- Marketing / Merchandising
- Staff Management
- Event Management
- Customer Engagement
- Brand Promotion
- Teamwork and Collaboration
- Time Management
- Attention to Detail
References
- Bill, +15129878680
- Diedra, +1 (661) 476-2448
- James, +1 (323) 595-2580
- Angelo, +1 (970) 397-8333
- Sireena, +1 (916) 886-7255
Timeline
Field Marketing Manager
Pacific Stone
09.2023 - Current
General Manager
Sweet Flower Studio City
03.2023 - 09.2023
Assistant Manager
Catalyst Cannabis Co.
09.2022 - 03.2023
Assistant Manager
Maven Genetics
06.2022 - 09.2022
Assistant Manager
The Farmacy Westwood
04.2021 - 06.2022
Shift Supervisor
Erba Markets
11.2020 - 04.2021
Lead Budtender
Green Horizons LLC
04.2019 - 12.2020
Budtender
Downtown Collective
04.2018 - 05.2019
Vocal Performance -
Musicians Institute
Diploma -
Monroe High School