Eowyn Chen
Summary
Business Economics student at the University of California, Irvine with experience in digital marketing, social media communication, and cross-functional research. Skilled in supporting marketing initiatives through campaign analysis, audience engagement, content coordination, and market research. Proficient in Canva, PowerPoint, and digital communication tools, with strong interests in technology, AI, and audience-centered marketing strategies.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Research Intern (Assistant to Dr. Hartmut Schneider)
SOMNICS, INC
06.2025 - 09.2025
- Conducted structured interviews with physicians to understand treatment workflows, customer needs, and healthcare decision-making factors
- Translated qualitative findings into recommendations related to accessibility, customer experience, and product adoption
- Presented research insights and evidence-based recommendations to physicians, peers, and stakeholders
Digital Marketing & Business Analysis Intern
SOMNICS, INC.
06.2023 - 09.2024
- Analyzed customer, market, and competitor insights to identify trends and growth opportunities in healthcare and sleep-technology products
- Supported digital marketing initiatives across social media, Google Ads, and email campaigns to strengthen audience engagement, brand visibility, and digital communication efforts.
- Conducted consumer and market research to support campaign positioning, engagement strategies, and communication planning.
- Synthesized campaign performance insights, engagement findings, and operational data into presentations and marketing recommendations for stakeholders.
- Collaborated across teams to support marketing communication, reporting, and strategic initiatives
Education
B.A. - Business Economics, Minor in Management
University of California, Irvine
Irvine, CA06-2027
Skills
- Marketing & Digital Communication: Digital Marketing, Social Media Marketing, Audience Engagement, Campaign Analysis, Trend Monitoring, Brand Communication, Content Coordination, Content Development, Digital Communication
- Business & Strategy: Market Research, Competitive Analysis, Data Synthesis, Strategic Recommendations, Cross-Functional Collaboration, Presentation Development
- Tools: Microsoft Excel, PowerPoint, Word, Canva, CapCut, Google Slides, Google Docs, Instagram, TikTok, LinkedIn
- Languages: English, Mandarin
Certification
- Responsible AI Certificate, Harvard Business School Online, 2026:
Studied AI ethics, governance frameworks, bias mitigation, and responsible business implementation
Projects
Responsible AI Consulting Project – AI in College Admissions
University of California, Irvine
- Evaluated an AI-based decision system using the 3-D AI Dependable Framework to assess performance, usability, and business risks
- Identified workflow improvement opportunities, usability concerns, and bias-related risks in automated systems
- Developed structured recommendations related to governance, customer impact, and operational efficiency
Interests
- Technology and digital media
- Social media trends
- Marketing strategy
Timeline
Research Intern (Assistant to Dr. Hartmut Schneider)
SOMNICS, INC
06.2025 - 09.2025
Digital Marketing & Business Analysis Intern
SOMNICS, INC.
06.2023 - 09.2024
B.A. - Business Economics, Minor in Management
University of California, Irvine