Summary
Overview
Work History
Education
Skills
Timeline
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Eric Hartstein

Senior Sales Manager
Port Washington,NY

Summary

Proven leader in sales management, adept at exceeding targets and driving market expansion, notably with Culture POP. Expert in VIP/Karma/idig and strategic planning, I excel in team collaboration and innovative sales strategies, achieving significant growth and market penetration. Skilled in Microsoft Office and fostering high-performing teams, my approach consistently delivers outstanding results.

Overview

12
12
years of professional experience

Work History

Northeast Regional Sales Manager DSD

Culture POP
11.2021 - 08.2024
  • Facilitated regular team meetings to review progress against targets, share best practices, and discuss strategies for overcoming challenges or capitalizing on new opportunities.
  • Exceeded quarterly sales targets consistently by identifying new market opportunities and capitalizing on emerging trends.
  • Took Culture POP from 9K cases at the end of '21 to be on pace for 100k cases at the end of '24 in the Metro NY market.
  • Managed team of 5 sales representatives and consistently achieved high sales targets.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Collaborated directly with our broker partners and distributor chain teams to craft promotional calendars with our major metro NY chain accounts.

National Account Manager- East

Soylent
05.2020 - 10.2021
  • Improved bottom-line profits by creating new product penetration and retail marketing opportunities.
  • Developed strong relationship with DOT food to enhance our route to market options for Foodservice and smaller DSD operations that were not able to take full truckloads.
  • Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with our overall companies short and long term objectives.
  • Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.

New York Region Sales Manager

Soylent
01.2018 - 04.2020
  • Tasked with running operations in New York Market for companies transition from pure e-comm business to retail platform.
  • Direct point of contact for corporate office with our Big Geyser DSD partner in Metro NY and the surrounding areas.
  • In charge of 4 direct reports to create synergy and efficient selling practices with more then 90 distributor sales reps.
  • Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.
  • From zero cases in Metro NY via DSD model in '18 to 60K cases in '20.

Metro Region Sales Manager

Agua Brands LLC
11.2012 - 10.2017
  • First full time hire by two former Vitaminwater executives Michael Venuti and Dr. Carol Dollard.
  • Point of contact between multiple NY/NJ/CT based DSD operations and Agua Brands.
  • Worked with our DSD partners on budgeting, trade spend, forecasting, and cost analysis.
  • Conducted monthly sales meetings with distributor reps and management.
  • Devised incentive programs for distributor sales teams for increased focused on brand.
  • Created TPR's and consumer focused promo's for regional chains, including but not limited to(Wakefern, Fairway, Stop & Shop, etc.).
  • Took pure start-up brand from 500 cases sold in 2012 and presided over growth of 4400% by 2017.

Education

Bachelor of Science - Organizational Management

Manhattan College
The Bronx, NY
05.2001 -

Skills

Proficient in VIP/Karma/idig

Proficient in Microsoft office

Proficient in Google slides, docs & sheets

Creating sales strategies

Timeline

Northeast Regional Sales Manager DSD

Culture POP
11.2021 - 08.2024

National Account Manager- East

Soylent
05.2020 - 10.2021

New York Region Sales Manager

Soylent
01.2018 - 04.2020

Metro Region Sales Manager

Agua Brands LLC
11.2012 - 10.2017

Bachelor of Science - Organizational Management

Manhattan College
05.2001 -

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Eric HartsteinSenior Sales Manager