Eric Herzberg

Provided cutting edge web design, marketing (SEO & PPC), and related IT services to hundreds of small and medium sized businesses throughout the US and internationally.

• Responsible for all business operations including Marketing, sales, and account management, and service oversight.
• Developed plans to make client sites convert more customers and increase usability.
• Provided digital marketing campaign services to political candidates at the local and state level.

• Developed marketing strategies to introduce Lone Star's Active Shooter mitigation equipment and services.
• Established relationships with relevant stakeholders (Superintendents, IT Directors, Facility Managers, Security Directors) at school districts in the Arkansas, Tennessee, and Northern Mississippi area.
• Conducted assessments to evaluate existing effectiveness to prevent and mitigate active shooters incidents.
• Collaborated with stakeholders to find appropriate grants through the Department of Justice. Districts received grants that made active shooter safety equipment acquisitions possible.
• Made contact with at least 10 school districts daily by cold calling and follow-up calls.

• Responsible for high end furniture and systems knowledge.
• "Hunted" for new accounts and educated prospects on furniture offerings.
• Demonstrated latest technology that positively affected health e.g. sit to stand desks, proper office chair seat-pan types, ergonomic typing and proper screen viewing.

• Responsible for creating a Janitorial/Sanitation division in a traditional office supply company for two markets at the same time. This included working with new vendors and product lines, informing existing and new customers about our additional jan/san offerings.
• Successfully converted large existing customers to our jan/san offerings and finding new clients.
• Demonstrated best practices for disinfection during the Covid period to reduce risks to students and staff.

• Responsible for training new sales reps after the acquisition of Ml Bath by Pettus Office Products.
• Introduced and trained existing office supply reps in the new janitorial supply segment of Pettus' supply offerings.
• Ensured retention of existing Ml Bath clients during the buyout transition.
• Created $25,000 a month in new jan/san and office supply revenue by acquiring three major clients with 50 combined locations and the largest contract cleaner in Louisiana.
• Improved branding initiatives by implementing effective marketing campaigns to maximize engagement and brand awareness.
• Northern Louisiana Bossier, LA

• Responsible for the marketing of professional services for a civil engineering firm throughout the state of Arkansas.
• Developed marketing campaigns to support sales efforts and relationship building, which resulted in relationships across the state.
• Employed the use of traditional cold calling, direct mail, trade show presentations, and online marketing strategies to generate qualified prospects.
• Created innovative marketing materials in addition to the company's first online marketing campaign using Search Engine Optimization and Google + listing techniques.
• The online campaigns produced a 40% increase in website traffic, with no additional advertising expenditures.
• Applied and wrote justifications for infrastructure grants on behalf of municipalities to ARDOT with a 100% success rate in grant approvals.

• Responsible for the sale of janitorial/sanitation supplies and equipment to government, educational, healthcare, and manufacturing customers.
• Extensive use of cold-calling and referral techniques to generate a new client base from "scratch".
• Implemented a CRM solution to increase productivity, customer reach, and reporting to management.
• Consistently met and exceeded quarterly sales goals.
• Winner of Ecolab's 2017 1st quarter sales contest.
• Featured in Buckeye's employee magazine as a spotlight success story.

• B2B sales of managed IT services.
• Created marketing strategy and collateral materials.
• Attended networking events.
• Developed web design facet of business.
• Generated leads and referrals through in person promotion.

• Sale and marketing of office, break-room, and janitorial/sanitation supplies to businesses, education, and government entities in the Central Arkansas region.
• Developed a new customer base from cold calling and prospecting techniques.
• Established relationships to secure business and introduce new product categories.
• Consistently met and exceeded monthly sales quotas.

• Designed cellular phone case patterns and worked with foreign companies to produce finished product.
• Responsible for product sourcing, marketing, and distribution.
• Branded and sold products under the name Armored Core on Amazon, Ebay, Ebid, and my www.casemadness.com online store.
• Listed as one of Amazon's top 100 best-selling cellular accessories in 2012.
• Generated in excess of 150K revenue the first fiscal year. Profit was achieved after the first month of listing on Amazon. Achieved an incredible markup of 1,165.82% with a unit profit of $18.42.