Laura Serrano

Owner

Laura's Cake Design

Staten Island , NY

02.2013 - Current

Created marketing campaigns to attract new customers.
Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Monitored progress by establishing plans, budgets and measuring results.
Developed policies and procedures for the organization.
Implemented quality assurance processes to ensure product excellence.
Implemented successful business strategies to increase revenue and target new markets.
Set pricing structures according to market analytics and emerging trends.
Maintained relationships with existing clients by providing superior customer service.
Identified new opportunities for growth, expansion, and diversification.
Ensured compliance with local, state, and federal regulations.
Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
Implemented campaigns and promotions to help with developing goods and services.
Oversaw budgeting and financial management.
Led startup and creation of operational procedures and workflow planning.
Formed and sustained strategic relationships with clients.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Developed and implemented successful sales strategies to meet business goals.
Promoted business on social media platforms to maximize brand identity and generate revenue.
Updated and maintained databases with current information.
Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Maintained updated knowledge through continuing education and advanced training.
Managed inventory and supplies to ensure materials were available when needed.
Completed day-to-day duties accurately and efficiently.
Operated equipment and machinery according to safety guidelines.
Assisted with customer requests and answered questions to improve satisfaction.
Identified needs of customers promptly and efficiently.
Exceeded customer satisfaction by finding creative solutions to problems.
Prioritized and organized tasks to efficiently accomplish service goals.
Developed and implemented strategies to increase customer satisfaction and loyalty.
Ensured compliance with applicable laws and regulations related to business operations.