ERIC JOHNSON

• Leading social media initiatives & agency relationship, achieving 1500% channel growth (TikTok)
• Creating 800%+ YoY growth in key social campaigns
• Leading brand-side innovation for natural product SKUs
• Liaising with PR agency and led key initiatives creating 2B+ media impressions
• Activating professional athletes, medical authorities, and wellness influencers for landmark brand campaigns
• Co-managing 7-figure brand budget & lead on quarterly brand reporting
• Leading creative projects brand-side developing briefs for photo shoots, activations, campaigns, and partnerships

Generated an estimated $2,000,000 in additional revenue by organically building and monetizing an audience of 490,000 on social media (TikTok, Instagram, Facebook) starting from zero. Executed full re-brand and re-launch. Fueled e-comm supplement store with 100% YoY revenue increase. Reduced CPC on paid ads by 59%. Earned media placements in Forbes, Bustle, Eat This, Not That, and numerous others.

Operated a creative agency producing brand marketing campaigns for national brands such as Slack, CHS Inc., Avtex, Harris, The Tot, Dr. Jen's Natural Toothpaste, and Gustola Granola. Generated millions of content impressions, driving thousands to action. Managed creative teams and vendors as well as projects and client relationships.

Developed and implemented digital marketing campaigns for small business clients. Included SEO, content creation, WordPress web design, copywriting, video production, and social media management.

Contracted on the Honeywell Home account providing customers with support via public-facing tweets and private messages. Assisted agency leadership by organizing essential data, developing spreadsheets, and managing email inboxes.

Worked at the local market level to create an Instagram following from scratch and foster a growing community of 16,000+ followers on Facebook. Included content creation and account management.