Jeff Harvey
Atlanta,GA
Summary
Data driven paid media specialist. Thrives in a fast paced environment that demands collaboration and attention to detail.
Overview
3
3
years of professional experience
Work History
Associate Mediabuyer
Hair La Vie, Scale Media
05.2022 - 06.2023
- Managed $10k in daily ad spend by optimizing targeting for new customers
- Regularly met and exceeded 110% of new customer ROAS goal
- Presented results to client and internal stakeholders weekly and aligned with company-wide goals
- Developed and optimized all DTC funnel levels for Hair La Vie Clinical
- Formula Hair Vitamins using Facebook, Google, and Youtube
- Collaborated with copywriters, video editors, and brand managers to develop static and video creative and reduced CPA by 16%
- Collaborated with analysts to develop price elasticity metrics per product to optimize toward higher AOV
- Used spy tools to identify trends as well as look into large competitors.
Sales and Contract Specialist
Legacy Custom Plastics
09.2021 - 05.2022
- Grew customer base by $1M ARR by signing new high-spending local clients
- Negotiated multi-year fixed rates with suppliers for raw materials to reduce inflation impact
- Managed clients and suppliers in Hubspot CRM
Development Representative
Granite Telecommunications
06.2020 - 09.2021
- Added 10 new clients in the first year, specializing in financial, healthcare, and manufacturing companies
- Leveraged Salesforce CRM, ZoomInfo, and creative independent research to source new leads and opportunities
- Managed projects from qualification, and scope of work, through client checklist and final sign off
Education
B.S - Business Administration
University of Central Florida
Orlando, FLSkills
- Facebook Ads Manager
- Google Ads
- Youtube Ads
- Salesforce CRM
- Advanced Microsoft Excel
- Data visualization
- Canva Creative Design
- Video Editing
Timeline
Associate Mediabuyer
Hair La Vie, Scale Media
05.2022 - 06.2023
Sales and Contract Specialist
Legacy Custom Plastics
09.2021 - 05.2022
Development Representative
Granite Telecommunications
06.2020 - 09.2021
B.S - Business Administration
University of Central Florida
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