ERIC LANGSWAGER
Maylene,AL
Summary
Professional with proven track record in developing and leading sales and account services teams, delivering impactful solutions for clients. Strong focus on team collaboration, ensuring everyone can rely on consistent results and adaptability to changing needs. Expertise in client relationship management, strategic planning, and performance analysis, with keen ability to drive initiatives that enhance client satisfaction and business growth. Known for effective communication, problem-solving skills, and leadership in dynamic environments.
Overview
1
1
Certification
22
22
years of professional experience
Work History
Director of Account Services
365 Retail Markets
Troy, MI
01.2023 - Current
- Led strategic account management initiatives for enterprise and regional operators across the convenience services industry, including traditional vending, micro markets, smart stores, and at-work dining solutions.
- Directed a high-performing account services team focused on customer retention, operational excellence, and revenue growth throughout the customer lifecycle.
- Managed relationships with key operator partners, providing executive-level support, business reviews, and consultative guidance on technology adoption and ecosystem expansion.
- Collaborated cross-functionally with sales, implementation, product, and support teams to ensure successful onboarding, deployment, and optimization of retail technology solutions.
- Drove customer success initiatives centered around kiosk technology, payment systems, AI-powered retail solutions, and connected commerce platforms.
- Oversaw escalation management and resolution strategies to maintain high customer satisfaction and long-term partnership growth.
- Developed and executed account growth strategies that increased platform utilization, software adoption, and recurring revenue opportunities.
- Served as a trusted advisor to operators on industry trends, consumer engagement strategies, data analytics, and operational efficiencies within unattended retail environments.
- Supported integration and expansion efforts involving strategic partnerships, emerging technologies, and ecosystem enhancements, including smart cooler and autonomous retail solutions.
- Built and maintained executive relationships with C-level stakeholders, regional operators, and national accounts across North America.
- Led cross-functional teams to enhance customer satisfaction and service delivery.
- Developed and implemented strategic account management initiatives driving client retention.
Technical Sales Manager
365 Retail Markets
01.2022 - 01.2023
- Responsible for the creation and oversight of the Technical Sales Department. Staffing, On-Boarding, Training, and Managing Sales Engineers - techniques, customer content, product messaging, technical demos and performance of the technical sales team in selling products and services to new and existing customers.
- Lead a team of product experts responsible for closing product sales with technical demos and product education.
- Coach team members using Sandler Sales Principles to guide the sales process (UFC, Pain Funnel, Reversals, etc.)
- Supervise customer demos and technical calls, providing feedback and coaching to the technical sales engineer.
- Holds team accountable for HubSpot CRM daily updates: pipeline, contacts, logged calls, notes and emails.
- Keeping product sales tools including PowerPoints, video and FAQs up to date.
- Continuously looking for improvement within the sales process and making necessary changes.
- Achieve unit volume, revenue and retention goals set by Executive Management.
- Hire, recruit & train new talent.
- Retain, grow & develop existing talent.
National Account Executive
365 Retail Markets
01.2017 - 01.2021
- Responsible for management and growth of Compass Group national account portfolio which equates to over 70% of 365RM recurring revenue stream. Compass portfolio includes Canteen Ave C, Canteen Franchise Group, Canteen Dining, Eurest, Flik Hospitality, Morrison’s Dining, and Canteen Refreshment Solutions. In addition to maintaining a + 25% annual growth rate, I effectively oversaw the new product launch of Canteen Pantry, developed and facilitated Ave C Express Tablet product training, and continue to consult on new payment systems and technology upgrades.
- Research the industry and market conditions to understand the challenges or upside each prospect may be facing.
- Work closely with our marketing department to build the brand and communicate our value proposition.
- Provide field intelligence concerning regional market conditions, emerging industry trends, competitive product activities and strategies.
- Develop and execute competitive ‘take share’ strategies.
- Provide exceptional and high touch customer service, including escalation and coordination of support issues as needed.
- Expand and grow business in existing customers by understanding and driving complimentary solutions.
- Establish long term exclusive buying commitments with the 365 platform(s).
- Establish scheduled customer cadence (phone, email and in-person visits) to do wellness checks, gather forecasting information and ensure commitment to 365.
- Participate in customer events and various trade shows to win additional business with existing customers and drive business with new customers (i.e., NAMA, CCC, Ace, SEVA, NEVA, etc.)
- Regularly interact with senior management level at client locations and within 365, which involves negotiating or influencing significant matters.
Key Account Manager
Birmingham Coca-Cola Bottling Co. United
01.2004 - 01.2017
- Effectively managed key customers within a geographically assigned territory. Created, implemented, and oversaw entire Micro Mart program for Classic Foods including: customer identification, user agreements and contracts, pricing, route settlement, market design, equipment sourcing and purchasing, market build out, internal and external training, marketing initiatives, and customer follow up.
- Successfully grew annual revenue stream from existing accounts by implementing account specific sales initiatives.
- Created account specific marketing plans to expand product portfolio.
- Identified and targeted competitive accounts within the geographic territory.
- Strategized with potential accounts to identified vending needs and developed account specific programs to obtain business.
- Constructed and presented business proposals and user agreements.
- Negotiated contracts and executed by company standards.
- Performed quarterly business reviews with key customer base.
- Visited with customers on a routine basis to ensure the customers’ needs were met, and CocaCola assets were being utilized by the customer as agreed.
Skills
- Client relationship management
- Strategic client engagement
- Enterprise stakeholder management
- Automated retail systems
- Pipeline development expertise
- Collaborative leadership
- Effective negotiation and communication
- Strategic growth planning
- Client relationship management
- Sales presentations and product showcases
- Experienced with HubSpot CRM tools
- Experience with Sage ERP
- Experience in Enterprise VMS Platforms
- SAP Concur
- Sandler sales techniques certification
Accomplishments
Named 2020 Pro's to Know by Vending Market Watch & Automatic Merchandiser
NAMA Featured Speaker 2024: "Level Up your Vending" 2025: "Smart Store Solutions"
NAMA Education Committee Member 2026
Certification
Sandler Sales Foundations
Sandler Sales Master Class
Timeline
Director of Account Services
365 Retail Markets
01.2023 - Current
Technical Sales Manager
365 Retail Markets
01.2022 - 01.2023
National Account Executive
365 Retail Markets
01.2017 - 01.2021
Key Account Manager
Birmingham Coca-Cola Bottling Co. United
01.2004 - 01.2017