Over 18 years of increasing responsibility in building branch business with high value customers as manager of heavy equipment, fleet and logistics operations, full P&L responsibility, and ownership of KPI outcomes. Collaborative supervisor of in-office and on-road personnel, including career development, coaching, training, and personnel management. Driving results, including 250%+ year-over-year improvement of rental revenue, P&L statistics below.
Overview
21
21
years of professional experience
Work History
District Sales Manager
Herc Rentals
North Central District
04.2023 - Current
Developed and implemented strategic sales plans to enhance market penetration.
Trained and mentored sales teams to improve performance and exceed targets.
Analyzed market trends to identify new business opportunities and optimize strategies.
Collaborated with cross-functional teams to align sales initiatives with corporate objectives.
Drove year over year revenue by 30% in 2024 and by 40% in 2025.
Branch Manager
Herc Rentals Pro Solutions
Oak Park, MI
01.2022 - Current
Started as branch manager with only myself and a TSR; now have grown cross functional team of technicians and drivers
Collaborative management style and focus on professional growth to provide flexible workforce solutions (techs can fill in as drivers and vv)
Responsible for hiring, performance management and all aspects of team supervision and branch management
Inspired tremendous growth of YoY rental revenue
In-depth understanding of greater Detroit infrastructure
Detailed historical understanding of high value contractors
Building reciprocative relationship with contractors; conducted open house events with high value clientele /customers
Attended trade shows to build business; followed up in concert with TSRs
Collaborated with classic rental, flooring solution, restoration and entertainment teams to brainstorm multi-modality solutions for clients
Full branch reporting responsibilities including POs fuel reports, work orders, inventory management; only hired administrative assistant as of January 2024
Operation Coordinator
C&D Hughes
Charlotte, MI
01.2021 - 01.2022
Coordinated repairs and maintenance of heavy equipment
Built team and focus on professional development and cross training
Operated and trained team on equipment: broom, front end loader, road widener
Branch Manager
Sunbelt Rentals
Lansing, MI
01.2018 - 01.2020
Managed team of 17 employees: drivers, mechanics /maintenance, counter representatives and sales department
Increased year-over-year (YoY) profit 26%
50% average increase on monthly revenue
Changed staff focus from “I work for myself” mentality to “we work as a team”
Established key new customer with $550M construction project - created revenue on both the construction and maintenance side, largest project to date for branch
Streamlined fleet to one common manufacturer - resulting in a reduction of parts inventory while simultaneously holding more usable part inventory
Transportation Manager
MacAllister Rentals
Lansing, MI
01.2010 - 01.2018
Managed 6 truck drivers, strengthening customer service satisfaction, coordinating communication with all rental branches and the service department
Facilitated resolution of long-standing truck driver issues – resulting in an increase in morale, productivity and performance across the fleet
Led safe and compliant operations– resulting in zero truck driver injuries; member of the safety committee 2015-2016
Spearheaded initiative to reduce number of empty loads and increase load planning efficiency on each trailer dispatched to reduce outside hauling expense, resulting in $90K savings in 2016 (43% YoY decrease in expense)
Dispatcher / Truck Driver
MBH Trucking
Webberville, MI
01.2005 - 01.2010
Hazmat truck driver – full knowledge and understanding of the importance and impact of safety and environmental regulations; specialized experience in chloride application on county roads and de-icing of roadways
Education
High School Diploma -
Webberville High School
Webberville
Skills
Class A CDL – N endorsement
Proficient in DOT Regulations
Aerial Work Platform Operator Training Instructor – (certified through JLG) certified AWP and RT/Industrial Trainer 2017-2022
Well versed in ARC, MIG, TIG and brazing welding concepts
Heavy Equipment Operator (trucks): single-axle, tandem-axle, tri-axle, quad-axle, dump, 5 and 10 k gallon water trucks
Heavy Equipment Operator (trailers): various multi-axle trailer, dump trailers, liquid and dry spreader systems, 55-ton lowboy, oversized load