ERIC PEREZ
Mission Hills,CA
Summary
Experienced and motivated Senior Sales Executive with a 16-year background in broadcast sales. Effective communicator and strong leader with excellent negotiation abilities. Skilled at identifying and pursuing high-potential accounts and securing appointments with key decision makers. Well-established network of contacts for leveraging new business opportunities. Proven success in driving revenue, cultivating client loyalty, and managing high-value accounts. Develops market strategies aligned with business objectives. Recognized for collaborative teamwork, delivering results, and valued negotiation and communication skills.
Overview
18
18
years of professional experience
Work History
Senior Sales Account Executive
Lazer Media
08.2024 - Current
- Responsible for developing, closing, and maintaining accounts in Bakersfield and Ventura Ca.
- Strategize and implement sales plans for clients to increase revenue
- Finding and contacting new leads for generating additional business
- Preparing and doing follow up on media schedules, production, proposals and completing all CRM and management required reports
Project Manager
Amplify Unlimited
03.2023 - 02.2024
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Established effective communication among team members for enhanced collaboration and successful concert completion.
- Delivered exceptional customer satisfaction by proactively addressing artist management concerns and meeting or exceeding expectations throughout the engagement process.
- Worked with Artist Management , Venue , and Production to ensure successful concert shows .
- A Liaison between Concert Promoter and Artist Management .
Senior Sales Executive
Estrella Media
01.2021 - 01.2023
- Responsible for developing, closing, and maintaining accounts
- Strategize and implement sales plans for clients to increase revenue
- Finding and contacting new leads for generating additional business
- Preparing and doing follow up on media schedules, production, proposals and completing all CRM and management required reports
Senior Sales Executive
Entravision Communications
01.2007 - 01.2019
- Delivered significant radio and digital media-focused sales results based on targets
- Responsible for sales, account management, contract negotiations, proposal development, and strategic partnerships of multi-level relationships with clients
- Provided exceptional customer service by developing and maintaining strong relationships with prospects and key accounts
- Prepared and delivered presentations on media products and services
- Participated in conferences and industry meet-ups for business development
Education
Los Angeles Valley College
Van Nuys, CAHigh School Diploma -
Birmingham High School
Van Nuys, CA01-1996
Skills
- Lead Generation
- Negotiation
- Product Knowledge
- Closing Techniques
- Sales Software
- Organization
- Leadership
- Communication
- Revenue Growth
- Client Retention
- English/Spanish Speaker
- Public Speaking
Timeline
Senior Sales Account Executive
Lazer Media
08.2024 - Current
Project Manager
Amplify Unlimited
03.2023 - 02.2024
Senior Sales Executive
Estrella Media
01.2021 - 01.2023
Senior Sales Executive
Entravision Communications
01.2007 - 01.2019
Los Angeles Valley College
High School Diploma -
Birmingham High School
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