Eric Roberts
Chicago,IL
Summary
Results-driven Account Manager delivering growth strategies and full-funnel digital media solutions that maximize customer success and scale portfolios
Overview
6
6
years of professional experience
Work History
Account Manager, Mid-Market
Meta
Chicago
09.2024 - Current
- Managed 45 North America and EMEA advertisers, driving operational excellence to achieve an $82M annual quota at 106% average attainment.
- Maintained a strategic sales pipeline via quarterly gap-to-goal analysis, driving a 27% incremental revenue increase and optimized account performance.
- Re-engineered signal architecture for 22+ clients, scaling a workstream to slash cost metrics up to 42%, which unlocked $685K in incremental revenue.
Co-Founder
Auctus
Chicago
05.2023 - 02.2025
- Developed and executed strategic business plans to drive company growth and market penetration, that reduced acquisition costs up to 22%.
- Cultivated data-driven performance frameworks across Meta and Google Ads networks, achieving a 30% conversion rate lift.
- Managed a diverse seven-client SMB portfolio, executing growth strategies across Ecom and lead-generation verticals.
Account Manager, Small Business Group (Contract)
Meta
Chicago
05.2021 - 05.2023
- Consulted with C-suite stakeholders to diagnose platform "Trust Gaps," pitching tailored automated solutions and custom Alpha/Beta tests to unlock $485K in incremental spend
- Partnered cross-functionally with Business Engineers to architect complex lift frameworks, yielding a 17% quota overachievement ($1.1M incremental revenue).
- Scaled a targeted performance newsletter and email program, driving high-value Beta adoption to generate $395K in net-new revenue.
Account Manager
JSC Advertising
Chicago
05.2021 - 05.2021
- Maximized reach by leveraging precise audience segmentation to deliver tailored messaging, yielding a 22% customer retention spike.
- Led strategic client meetings with company executives to review performance marketing analytics, present growth opportunities, and deliver multi-quarter forecasts.
- Capitalized on advanced data analytics to drive an 8% incremental surge in registration sign-ups across full-funnel marketing campaigns.
Account Manager
Ten35
Chicago
10.2020 - 02.2021
- Managed a $350K specialized budget and spearheaded a joint partnership with Meta to secure 110K+ small business registrations.
- Spearheaded TikTok's BHM virtual concert activation alongside partnerships, vendors, and 600 creators, driving mass media attention and 22M+ views.
- Developed strategic account plans for clients to consistently ensure achievement of targeted quarterly growth goals.
Education
BBA - Food & Consumer Packaged Goods Marketing
Western Michigan University
Kalamazoo, MISkills
- Consultative Sales
- Meta Ads Manager
- Client relations
- Measurement
- Lead Generation
- A/B Testing
- Google Analytics
- Brand Building
- Teamwork and collaboration
Timeline
Account Manager, Mid-Market
Meta
09.2024 - Current
Co-Founder
Auctus
05.2023 - 02.2025
Account Manager, Small Business Group (Contract)
Meta
05.2021 - 05.2023
Account Manager
JSC Advertising
05.2021 - 05.2021
Account Manager
Ten35
10.2020 - 02.2021
BBA - Food & Consumer Packaged Goods Marketing
Western Michigan University
ACHIEVEMENTS
Moon Man Award (12/2025) Onboarded and coached 4 peer Account Managers on account auditing methodologies and AI efficiency tools, creating a measurable team skill lift