ERIC STOREY
Sewell
Summary
Results-driven Marketing Director with expertise in digital marketing, strategic planning, and project management. Proven track record of developing comprehensive marketing strategies that enhance brand visibility and drive sales growth.
Overview
19
19
years of professional experience
Work History
Marketing Director
Edible Arrangements
07.2007 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and drive sales growth.
- Led cross-functional teams to launch innovative promotional campaigns, resulting in increased customer engagement.
- Analyzed market trends and consumer insights to inform product development and positioning strategies.
- Managed multi-channel marketing initiatives, optimizing digital platforms for improved outreach effectiveness.
- Mentored junior marketing staff, fostering skill development and enhancing team performance through strategic guidance.
- Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and alignment with business objectives.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Optimized digital marketing efforts for increased online presence and customer engagement.
Education
Bachelor of Science - Business Administration
Argosy University
Chicago, IL04-2006
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
Timeline
Marketing Director
Edible Arrangements
07.2007 - Current
Bachelor of Science - Business Administration
Argosy University