Eric Torres
Victoria,TX
Summary
Seasoned beverage industry professional with 19 years of experience in the beer sector, bringing a comprehensive background across operations, sales, distribution, and customer engagement. Proven ability to adapt and excel in diverse roles while driving growth, improving processes, and building strong relationships with clients and partners. Known for deep industry knowledge, leadership, and a passion for delivering quality products and exceptional service.
Overview
20
20
years of professional experience
Work History
Merchandiser
Glazer’s Beer & Beverage
Victoria, TX
02.2026 - Current
- Assist sales team with maintaining positive relationships with retail customers
- Perform merchandising and stocking activities within an assigned territory
- Ensure all company products are properly displayed
- Complete stock rotations, shelf resets and backroom duties as needed
- Install point-of-sale materials as directed
- Expedite delivery of product
Category Analyst
Glazer’s Beer & Beverage
Victoria, TX
01.2024 - 12.2025
- Conduct market research using a variety of syndicated and custom tools such as but not limited to trend analysis for geographic markets, distribution channels, accounts, brands, and suppliers as well as customer specific point of sale data as a means of supporting and making recommendations in the direction of the assigned retailers’ business in support of the category plan.
- Structure and interpret data for targeted use by chain sales and category management. Assess economic and market conditions, estimate sales potential.
- Support and participate in the development of business recommendations for product assortments, placements, layouts as well as supporting overall performance analysis of pricing and promotional activity and efficiency initiatives.
- Provide analytical reporting tools to assist in the collection and analyzing of market data to evaluate supplier portfolios in the marketplace to include sales, pricing, distribution, merchandising, and other programming tools.
- Support the development and deployment of planograms and store layouts. Demonstrate software proficiency and make recommendations to assigned retail accounts in terms of department layouts and rule development to drive consistency and profit across the retailer’s enterprise.
- Work with the team to maximize efficiency efforts regarding pricing accuracy, returned cases, sales maximization, replenishment efficiency and void closure.
- Provide training to sales teams on how to interpret syndicated data and how to sell with the data.
Sales Associate
Glazer’s Beer & Beverage
Victoria, TX
10.2023 - 01.2024
- Maximize retail efforts through the execution and implementation of established sales and marketing program.
- Builds strong relationships with customers and delivery personnel.
- Addresses customer needs in a timely manner.
- Maximize retail execution within assigned accounts through the use and utilization of retail account standards.
- Increase consumer awareness of brands through proactive shelf management practices to include presentations for additional space, location, and flow of products.
- Manage quality of all Company products to ensure that only fresh and damage free product is available for sale and consumption.
- Utilizes ordering systems effectively to ensure proper inventory and orders thus eliminating out of stock and out of code situations.
- Solicits the primary placement of permanent point of sale within identified route.
- Stays abreast of competitive placement of signage.
- Completes administrative duties in a timely fashion.
- Perform other job-related duties as assigned.
Marketing Coordinator
Del Papa Distributing
Victoria, TX
07.2006 - 10.2023
- Established and maintained relationships with local retailers, bars, and restaurants.
- Drive sales by promoting products to new and existing accounts.
- Represent product at tastings, festivals, and other promotional events.
- Supervised staff during events and maintained efficient performance.
- Coordinated efficient set-up and clean-up for each event.
- Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns.
- Monitored and controlled event expenditures to meet budgets.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Trained and supervised event staff to complete tasks on time.
- Created and maintained event expenditures, budgets and timelines.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Managed event logistics and operations.
- Developed post-event reports to determine effectiveness of each event.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Education
Diploma -
Nixon Smiley CISD
Nixon, TXSkills
- Microsoft Excel
- Microsoft PowerPoint
- Coordinate Events
- Digital Marketing
- Staff Management
- Customer Service
- Market Research
- Microsoft Word
- Manage Budgets
- Microsoft Outlook
- Sales Expertise
- Sales Strategies
- Event Planning
- Time Management
- Manage Contracts
- Manage Inventory
- Teamwork and Collaboration
- Marketing
Timeline
Merchandiser
Glazer’s Beer & Beverage
02.2026 - Current
Category Analyst
Glazer’s Beer & Beverage
01.2024 - 12.2025
Sales Associate
Glazer’s Beer & Beverage
10.2023 - 01.2024
Marketing Coordinator
Del Papa Distributing
07.2006 - 10.2023
Diploma -
Nixon Smiley CISD