ERICA MCFARLAND
Cleveland/Columbus
Summary
Dynamic medical device clinical sales leader with a robust background as a registered nurse, dedicated to enhancing patient outcomes within the healthcare sector. Proven expertise in business strategy planning, new product development, and leadership roles, including player/coach positions, fosters a unique blend of clinical insight and sales acumen. Results-driven professional adept at territory management and market expansion, leveraging data for informed decision-making while prioritizing customer relationships. Committed to driving business growth and improving healthcare outcomes globally through collaboration and a strong work ethic.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Senior Territory Manager
Laborie
Cleveland/Pittsburgh/West Virginia
11.2024 - Current
- Achieved significant growth in gastrointestinal product sales, including anorectal manometry and paracentesis capital equipment. Closed major capital deals with Cleveland Clinic and UPMC, exceeding fiscal year goals by 135%. Established and maintained relationships with key opinion leaders (KOLs) nationwide. Presented at multiple academic seminars, leveraging KOL support to promote Laborie’s products.
Senior Sales Representative
Taewoong Medical USA
Southeast
06.2024 - 08.2024
- Individual sales contributor for a gastrointestinal portfolio in the Southeastern United States with a goal of $1 million for fiscal year 2024.
- Responsible for clinical sales and support within the assigned territory, focusing on Key Opinion Leader (KOL) relationships and quota attainment.
- Achieved 10% sales growth within the first 60 days.
Clinical Specialist Regional Manager
Medtronic
Eastern United States
04.2019 - 06.2024
- Managed operations of 10 clinical product specialists, ensuring effective support and promotion of Medtronic's endoscopy product offerings throughout a significant territory.
- Collaborated with area sales director and five regional managers to drive sales quota achievement.
- Engaged with regional sales managers to align strategies for achieving revenue targets while effectively managing clinical personnel and resources.
- Drove sales growth over 10% by implementing targeted clinical education and application strategies, resulting in Region of the Year accolades for 2021 and 2022.
Catastrophic Nurse Advocate Manager
State of Ohio
Columbus, OH
08.2017 - 04.2019
- Direct manager for 5 RN staff, providing clinical oversight for catastrophically injured and medically complex claims.
- Improved patient outcomes by 22% for catastrophically injured workers by effectively managing resources for state-contracted nurses.
- Served as project lead on groundbreaking projects advancing traumatic brain injury (TBI) treatment.
- Assisted in the implementation of newly developed policies while tracking the effectiveness of cost and patient outcomes.
Lead RN Case Manager
1-888-OhioComp
Mansfield, OH
04.2012 - 08.2017
- Acquired and retained services for new and existing state-funded employer accounts with an emphasis on excellent customer service and marketing reputable products to fit client's return-to-work needs.
- Managed one of the organization’s largest premium caseloads ($10 million) while monitoring the organization’s case management of Catastrophic Ohio Bureau of Workers' Compensation claims.
- Lead nurse, office manager, and preceptor for new RN case managers.
- Managed and monitored on-site case management visits for quality control.
RN-Coronary Intensive Care Unit
MedCentral Health System
Mansfield, OH
06.2006 - 04.2012
- Improved patient outcomes prior to ICU admission by 30% by implementing evidence-based practices and decreasing code blue response times and calls by implementing a RACE team system-wide.
- Preceptor to 4 new nurses and 2 experienced nurses transitioning into critical care practice.
Education
Bachelors of Science - Registered Nursing
Ohio University
12-2014
Associates Degree - Registered Nursing
North Central State College
12-2006
Skills
- Strategic Business Planning
- Leadership
- Customer Relations
- Clinical Practices
- ASC/C-Suite Medical Device Sales
- Clinical Education
- Product Launch
- Cost Benefit Analysis
- Sales presentations
- Sales planning
- Account management
- Performance tracking
- Stakeholder relations
- Team leadership
- CRM software
- CRM tracking
- Product promotion
- Pipeline development
- Business proposal development
Websites
Accomplishments
- Region of the Year Winner 2021 and 2022
- Clinical Specialist Manager of the Year 2020
- Collaborated with team of 5 regional sales managers in the development of entry level clinical/sales hybrid role.
- Met and exceeded quota in every sales role position through clinical expertise and strategic excellence.
Certification
- Registered Nurse - RN-State of Ohio
- Sales Academy - Medtronic
- Field Leadership Academy - Medtronic
Timeline
Senior Territory Manager
Laborie
11.2024 - Current
Senior Sales Representative
Taewoong Medical USA
06.2024 - 08.2024
Clinical Specialist Regional Manager
Medtronic
04.2019 - 06.2024
Catastrophic Nurse Advocate Manager
State of Ohio
08.2017 - 04.2019
Lead RN Case Manager
1-888-OhioComp
04.2012 - 08.2017
RN-Coronary Intensive Care Unit
MedCentral Health System
06.2006 - 04.2012
Associates Degree - Registered Nursing
North Central State College
Bachelors of Science - Registered Nursing
Ohio University