Erica Padilla

• Spearheaded bi-monthly floor changes based on business trends and seasonal shifts
• Reported floor moves, mannequin updates, VM changes, and new product placement to District Visual Manager
• Maintained mannequin styling visual guidelines; reported and updated changes promptly
• Executed floor updates aligned with business performance and inventory levels
• Photographed new arrivals to stylist outside of the Ba&sh pad, Informed stylists of new items; led product meetings on categories including bags, shoes, jewelry, and dress etc
• Coordinated with Visual US Manager to maintain unified visual standards across Corners and stand-alone locations
• Attended company showroom previews for upcoming product launches
• Maintained Ba&sh outposts and daily mannequin updates throughout the store
• Drove store performance through team leadership, best-in-class customer service, and expert product knowledge, specialist in clienteling
• Trained and on boarded front-of-house and stock staff
• Led daily team huddles on clienteling strategies (based off of 1/10/30 method based but not limited to), communication, and outreach
• Built relationships with outside personal stylists and coordinated styling appointments
• Sent nightly sales reports and inventory requests
• Helped grow store into a $1M+ (closed the year 2024 as a Golden Door) using KPI-driven sales & and clienteling and selling strategies
• Participated in weekly business calls and contributed strategic insights
• Supported hiring processes for sales and stock roles
• Organized in-store events for holidays such as Mother's Day, Valentine's Day, Thanksgiving, and Christmas
• Participated in daily operations including backstock organization, inventory regulation, and stockroom maintenance

• Drove sales through strategic product placement using category performance data (Top 10 / Bottom 10)
• Spearheaded visual guides for both men's and women's categories to maintain consistent brand standards
• Directed floor flips across multiple store locations including Meatpacking, Nolita, and SoHo
• Held regular staff meetings focused on product knowledge, visual standards, and floor upkeep
• Assisted with complete store wall bay shifts with store manager
• Managed 8+ associates, providing an excellent example of customer service and selling strategies.
• Implemented a new selling strategy to further client development after the selling ceremony using email captures.
• Headed Training meetings which include product and brand knowledge, Selling strategies, and visual styling.

Spearheaded the customer shopping experience through deep client engagement which led to overall sales of

$675K of sales within the first 3.5 months of exposure to the sales floor

● Implemented proactive and personalized outreach initiatives tailored for elite clientele, focused on facilitating

access to coveted items from their ‘Want List' and proposing complementary products through deep engagement

● Orchestrated the customer shopping journey with masterful product storytelling and captivating store activations,

thus enriching the client in brand heritage and quality to generate repeat business

● Partnered with team managers to conduct target market analysis and ROI evaluations, leveraging data-driven

insights to inform strategic decision-making and maximize return on investment for client giftings and incentives

● Strategically analyzed data to dissect key performance indicators (KPIs) with sales, utilizing insights to optimize

business development efforts and positioning product selection to meet industry trends

● Curated exclusive shopping experiences for repeat clients, inclusive of hosting a personalized appointments to

deliver personalized sales support that generates long-lasting loyalty

● Worked collaboratively with leaders in the product buying process, leveraging market insights and trend analysis

to curate exclusive collections that align with client preferences

• Accountable for making shop and personal sales goals.
• Closed and opened procedures including end of day emails to HQ, which required pulling reports from the inventory and point of sales systems to show data on the day's activities.
• Maintained a client book regularly updating and adding clients to it for shop and personal records.
• Maintained and replenished items on the floor.
• Worked with visuals including floor changes, seasonal switch outs, and mannequin styling.

Compiled and presented weekly sales and performance reports for NYC locations, highlighting weekly, monthly, and yearly trends, top-selling products across categories, and key sales metrics for leadership meetings.
Supported daily store operations by coordinating with HR on company credit card documentation, troubleshooting end-of-day sales issues, and maintaining accurate financial and deposit records.
Managed back-stock inventory systems, conducted weekly stock audits, processed incoming shipments, and optimized stockroom organization to support efficient inventory flow and replenishment.
Oversaw the “Chrome Custom” department, ensuring seamless custom order production, shipment fulfillment, material inventory management, and consistent operational efficiency.
Supervised staff scheduling, payroll tracking, and timecard management through ADP while delegating daily tasks and ensuring timely completion of operational and merchandising objectives.
Assisted with recruitment, onboarding, and employee training, educating team members on product knowledge, customer engagement, and adherence to brand standards.
Led all visual merchandising initiatives, including seasonal floor sets, product placement strategies, monthly window displays, and sales floor presentations to enhance customer experience and drive sales.

• Performed opening / closing store duties. Maintained superb customer service with repeat customers maintaining a client book.
• Consistently hit personal goals.
• Assisted visual floor changes.
• Dressed and styled high profile customers with up to date looks that complimented their personal style.
• Maintained an up to date client book.