Erica Rankin-Riley
Edmond
Summary
Communications professional with proven track record of driving impactful messaging and brand consistency. Strong ability to collaborate with internal and external stakeholders, adapt to changing needs and deliver results. Skilled in media relations, message development strategy and building impactful relationships. Reliable team player with keen sense for strategic communication.
Overview
7
7
years of professional experience
Work History
Media Relations and Communications Coordinator
Oklahoma State Department of Health
Oklahoma City, OK
03.2025 - Current
- Maintained message consistency amongst media outlets to fully support short- and long-term agency goals.
- Collaborated with executive and senior leaders to offer recommendations and synthesized complex topics to bridge communication between subject matter experts and various audiences of the agency.
- Strengthened relationships and trust with key media contacts to ensure fair coverage of the agency.
- Generated clear, concise and original verbiage for written communications.
- Wrote and edited content for operations, marketing and public relations needs.
- Evaluated analytics data from media mentions to drive continuous improvement in messaging.
Public Information Officer
Oklahoma State Department of Health
01.2022 - 03.2025
- Strategized sharing of agency messages with the media to reach determined target audiences
- Spearheaded agency media and public speaking training
- Managed agency brand with media stakeholders
- Wrote press releases and media advisories
- Managed crisis communications
Multimedia Journalist
News 9
06.2019 - 01.2022
- Created key contacts for news assignments
- Assigned lead news stories
- Built trust within Oklahoma communities
- Conducted research and interviews for story assignments
Multimedia Journalist
WOI
06.2018 - 06.2019
- Pitched lead stories in daily editorial meetings
- Conducted research and interviews for story assignments
- Gathered video and audio for story packages
- Edited packages for newscasts
Education
Bachelor of Arts -
University of Arkansas
01.2018
Secondary School -
Edmond Santa Fe
01.2014
Skills
- Strong, Strategic Communication
- Team Oriented
- Stakeholder relations
- Crisis management
- Public speaking
- Time management
- Leadership
- Adaptability in Dynamic Situations
- Campaign Development Support
Timeline
Media Relations and Communications Coordinator
Oklahoma State Department of Health
03.2025 - Current
Public Information Officer
Oklahoma State Department of Health
01.2022 - 03.2025
Multimedia Journalist
News 9
06.2019 - 01.2022
Multimedia Journalist
WOI
06.2018 - 06.2019
Bachelor of Arts -
University of Arkansas
Secondary School -
Edmond Santa Fe