Bradley Ball
Cooper City,FL
Summary
Dynamic media relations professional with a proven track record at Silversea Cruises, excelling in strategic communication and crisis management. Successfully launched 11 luxury cruise vessels through innovative publicity campaigns, while fostering strong media relationships and enhancing brand reputation. Adept at engaging stakeholders and driving impactful media coverage in competitive markets.
Overview
22
22
years of professional experience
Work History
Director of Communications and Media Relations
Silversea Cruises
01.2002 - 06.2024
- Developed and executed The Americas PR plan to enhance brand visibility and engage target audience across various media platforms.
- Established strategic relationships with trade, travel, and consumer media contacts to secure impactful coverage and maintain positive brand image.
- Managed PR agencies to craft key brand messages, secure media coverage, and drive brand awareness through integrated PR strategies.
- Oversaw budget management, event planning, and evaluated PR activities against ROI objectives for The Americas.
- Handled internal and external corporate communications and crisis management in conjunction with the Royal Caribbean Group.
- Successfully crafted and implemented publicity campaigns that launched 11 new cruise vessels into the luxury marketplace.
Education
Bachelor of Science - Communications
Florida International University
Miami, FLSkills
- Strategic communication proficiency
- Social media strategy
- Content strategy development
- International media engagement
- Internal and external communications
- Event planning
- Internal stakeholder engagement
- Client relationship management
- Event coordination
- Crisis management
- Targeted media outreach
- Brand reputation management
- Engagement through storytelling
Timeline
Director of Communications and Media Relations
Silversea Cruises
01.2002 - 06.2024
Bachelor of Science - Communications
Florida International University
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