Erica Urech
Santa Barbara,CA
Summary
Dedicated and adaptable professional with a diverse background in photography, customer service, and caregiving. Experienced photographer with a portfolio showcasing exceptional imagery, including viral photographs featured in international publications. Proven ability to manage high-volume environments and engage with diverse customers effectively. Skilled in multitasking, problem-solving, and building lasting relationships. Fluent in Spanish with professional working proficiency.
Overview
14
14
years of professional experience
Work History
Wine Sales Associate
Jamie Slone Wines
04.2023 - 10.2023
- Increased wine sales by conducting engaging and informative product demonstrations.
- Developed strong relationships with clients through exceptional customer service, resulting in repeat business.
- Boosted store revenue by creating enticing wine displays that attracted customers'' attention.
- Enhanced customer satisfaction by sharing expert knowledge of various wines and suggesting suitable pairings for their tastes.
- Assisted customers in selecting the perfect wine for special occasions or personal enjoyment, leading to increased loyalty and return visits.
- Developed strong rapport with customers and created positive impression of business.
Wine Tasting Room Associate
Fox Wine
09.2022 - 04.2023
- Maintained up-to-date knowledge of store sales, payment policies and security and cleanliness standards.
- Greeted tasting room visitors and answered questions with upbeat attitude and professionalism.
- Poured wines according to quality and service
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
- Engaged in friendly conversation with customer to better uncover individual needs.
Owner of Photography Studio
-
02.2021 - Current
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Expanded my skill set to get hired by the biggest photojournalistic news outlets in the world to cover natural disasters and create portraits for NYTimes, Bloomberg and Reuters.
Portrait Studio Manager & Q&A Photography Manager
Santa Barbara Film Festial
01.2019 - Current
- Assisted in organizing and overseeing a team of up to 10 to drive operational excellence during a busy film festival that spans over 12 hour days.
- Cultivated positive rapport with fellow teammates to boost company morale and promote employee retention for years to come.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions with a good attitude and grace.
Stay at Home Mother to 2 Children
-
09.2013 - 02.2021
- Utilized positive reinforcement techniques to encourage good behavior.
- Prepared healthy foods and beverages for children based on optimal dietary guidelines and individual restrictions.
- Worked with children to develop good cognitive, physical and language skills.
Executive Assistant
Flight Sciences International
05.2010 - 03.2011
- Provided support to an international airline consulting company that lowered CO2 emissions with taking meeting minutes, booking flights internationally with a days notice and within budget given.
- I communicated effectively with high level executives of aerospace engineer companies to meet difficult negotiations.
- Discretionary problem solving and handling of sensitive material and topics were commonplace.
Education
Certificate - Transaction Coordinating
California Association of Realtors
Online04.2023
Bachelor of Science - Commercial Photography
The Art Institute of Colorado
Denver, CO03.2004
Skills
- Professional Relationships
- Customer Needs Assessments
- Adaptable and Flexible
- Engaging with Diverse Customers
- Multitasking Abilities
- High-Volume Environments
Accomplishments
- Board of Directors at Goodland Counseling - Coming Soon
- CASA since 2008 in the Santa Barbara and Oxnard Area. Court Appointed Special Advocates help to mentor and advocate for children in the foster care system so as to better serve their needs for long term judicial fairness.
Languages
Spanish
Professional Working
Timeline
Wine Sales Associate
Jamie Slone Wines
04.2023 - 10.2023
Wine Tasting Room Associate
Fox Wine
09.2022 - 04.2023
Owner of Photography Studio
-
02.2021 - Current
Portrait Studio Manager & Q&A Photography Manager
Santa Barbara Film Festial
01.2019 - Current
Stay at Home Mother to 2 Children
-
09.2013 - 02.2021
Executive Assistant
Flight Sciences International
05.2010 - 03.2011
Certificate - Transaction Coordinating
California Association of Realtors
Bachelor of Science - Commercial Photography
The Art Institute of Colorado
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