ERICA W. BATTLE
Houston,TX
Summary
Dynamic Agency Director with PAGE PARKES MODEL & TALENT AGENCY, adept at driving revenue growth and securing national campaigns. Expert in deal negotiation and talent management; I foster brand partnerships and mentor teams to enhance performance. Proven track record of generating $6.6M+ in sales while cultivating strong client relationships.
Overview
9
9
years of professional experience
Work History
Agency Director & Senior Talent Agent
PAGE PARKES MODEL & TALENT AGENCY
Houston, TX
08.2017 - Current
- Oversee a 600+ talent roster, driving high-volume deal flow and repeat bookings.
- Lead full-service talent management including brand outreach, partnership negotiation, deal structuring, and campaign execution.
- Sales lead for annual international talent scouting event. Securing talent and agencies.
- Secure national campaigns across fashion, beauty, retail, CPG, healthcare, lifestyle, and corporate brand verticals.
- Built direct relationships with brands and decision-makers across major U.S. markets, the U.K., and Europe, enhancing agency visibility and opportunities.
- Generate leads and manage sales of $6.6M+ in gross revenue (2017-present) across commercial, print, and on-camera brand campaigns.
- Mentor and lead a team of five agency staff members, increasing booking volume and cross-division revenue.
Sales Representative and Accounts Manager/Manager
Select Studios Photography
Houston, TX
01.2018 - 07.2025
- Secured new sales leads through strategic cold calling and targeted networking efforts.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Cultivated accounts with large scale stakeholders such as Miss Texas USA Organization and Houston Texans Cheerleaders.
- Negotiated pricing contracts with customers to maximize profits.
- Cultivated strong client relationships through tailored communication and proactive follow-ups.
- Presented photography packages to clients, addressing their specific needs and preferences.
- Coordinated with photographers to guarantee on-time delivery of services and products, enhancing client satisfaction.
- Provided exceptional customer service by resolving client inquiries and concerns promptly.
- Assisted in marketing efforts by promoting services through social media channels.
Education
Mass Communication - Multiplatform Journalism
Sam Houston State University
Skills
- Sales leadership
- Talent management
- Team Development
- Deal negotiation
- Contract structuring
- Revenue growth
- Brand partnerships
- Campaign execution
- Client positioning
- Career strategy
Early Career
Professional Actor-Television, Film & Commercial | National campaigns and network television; trained with leading Los Angeles and New York industry professionals.
Core Expertise
- Talent, Artist and influencer Management
- Brand Partnerships
- Deal Negotiation
- Revenue Growth
- Contract Structuring
- Campaign Execution
- Career Strategy
- Client Brand Positioning
Timeline
Sales Representative and Accounts Manager/Manager
Select Studios Photography
01.2018 - 07.2025
Agency Director & Senior Talent Agent
PAGE PARKES MODEL & TALENT AGENCY
08.2017 - Current
Mass Communication - Multiplatform Journalism
Sam Houston State University