Erica Winkler
Ontario,USA
Summary
Strategic thinker and visionary leader with a proven ability to create a progressive, cohesive, and winning team culture. Energized by opportunities to help individuals and teams through a unique and profound mentoring skill set, as well as leading by example. Effective change agent with the ability to overcome barriers and obstacles to achieve successful outcomes. Track record of driving substantial revenue growth and establishing efficient operational processes. Deeply committed to creating and delivering exceptional value for clients, partners, and teammates. Excels as a team leader with an analytically oriented, strategic, and execution-minded approach.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Local Sales Manager
Spectrum Reach - Charter Communications
12.2019 - Current
- Evaluated performance of sales representatives regularly, setting high expectations for individual contributions toward shared goals.
- Increased market share by identifying new business opportunities and creating targeted marketing campaigns.
- Collaborated with cross-functional teams to develop comprehensive strategies for achieving sales targets.
- Streamlined internal processes to enhance efficiency and improve overall team performance.
- Led team to become th highest billing digital office in SoCal, growing 180% YOY
Director of Sales and Events
The San Diego Business Journal
09.2018 - 11.2019
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Grew top line event revenue by 514% within the first year
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
Digital Team Lead - Automotive Sales Manager
Stats Digital - The San Diego Union Tribune
09.2017 - 09.2018
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
- Grew overall sales by 660% during the first year, fueled by new business development
- Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Senior Territory Sales Executive
Arizona Republic Media - GANNETT
02.2017 - 09.2017
- Promoted to Gannett’s west division flagship site after performing in the top 1% of Gannett sales for two years in Palm Springs
- Optimized territory coverage plans through consistent analysis of performance metrics, adjusting tactics as necessary for maximum results.
- Achieved one of the highest CEB (Management assessment test) scores in the entire company
- Designed and implemented innovative marketing plans, elevating brand awareness.
Territory Sales Executive
Desert Sun Media Group - GANNETT
01.2015 - 02.2017
- Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential customers.
- Expeditiously built relationships with clients to solve their advertising needs and build their business
- Finished in the top 1% of over 2,000+ territory sales executives in Gannett in 2015 and 2016
- #1 Territory Sales Executive for Gannett in 2016
Education
Bachelors Degree - Social Science
San Diego State University
San Diego, CA12.2014
Skills
- Leadership
- Resolution-Oriented
- Salesforce
- Business Development
- Training Development
- Marketing Strategy
- Analytical Problem Solver
- Sales Operations
- CRM Proficiency
- Verbal and Written Communication
Certification
IAB Certified
Timeline
Local Sales Manager
Spectrum Reach - Charter Communications
12.2019 - Current
Director of Sales and Events
The San Diego Business Journal
09.2018 - 11.2019
Digital Team Lead - Automotive Sales Manager
Stats Digital - The San Diego Union Tribune
09.2017 - 09.2018
Senior Territory Sales Executive
Arizona Republic Media - GANNETT
02.2017 - 09.2017
Territory Sales Executive
Desert Sun Media Group - GANNETT
01.2015 - 02.2017
IAB Certified
Bachelors Degree - Social Science
San Diego State University
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