Erick Estrada

• Successfully awarded over 200 franchise deals during my tenure at Choice Hotels
• Presidents Club Award Winner 9 out of 10 years while employed with Choice Hotels
• Salesman of the Year for my brands 8 out of those 9 years
• Surpassed quota by 114%-2014, 141%-2015, 116%-2016, 135%-2017, 132%-2018, 100%-2022, 133%-2023, 100%-2024, 116%-2025
• Most recently developed all upscale and upper upscale brands in the Southeast and Atlantic coast

Earned Presidents Club Award, in 2019, by helping my team of 7 directors achieve company goals

• Managed a franchise development team of 7 individuals (Directors) in 10 to 14 states throughout the Midwest and most recently Southeast, including all Wyndham Brands
• Provided weekly, monthly, and quarterly team forecasts in a timely manner to executive team
• Offered solutions and suggestions on how to make better corporate internal processes to improve efficiency; including but not limited to the following (PIP submissions, approval process, using Salesforce, sales training and compensation)
• Coached seasoned directors and trained new directors on how to effectively prospect, manage initial contact, qualify, build rapport, sell the value of our brands and value of our services, negotiate, and close deals
• Assisted my directors in closing deals, while helping overcome client and corporate concerns and challenges

• Surpassed quota by 114%-2014, 141%-2015, 116%-2016, • 135%-2017, 132%-2018
• Increased regional sales by developing and implementing strategic sales plans.
• Exceeded annual sales targets consistently, employing deep understanding of
  market trends and customer needs to inform effective sales tactics.
• Maintained a deep understanding of the competitive landscape, adjusting
  strategies as necessary to maintain or improve market positioning.

• Company Overview: Medical Software & Equipment Sales
• Contributed over $2.5M in sales each year while employed by HSD
• Doubled and increased Tech Central (computer network) market share in the Atlanta area year over year
• Recruited to and transferred to Nashville territory from Atlanta to work in the middle Tennessee territory
• Performed sales demonstrations of software and equipment to practitioners in effort to provide digital imaging solutions
• Medical Software & Equipment Sales