ERIK FERREIRA
Norwood
Summary
Retail leader with extensive experience, specializing in training development and sales strategy. Drove significant business growth by enhancing customer experience and optimizing onboarding processes. Proficient in KPI analysis and team development, consistently surpassing performance goals. Proven Market Manager with a strong record in crafting and executing marketing strategies that expand customer base and elevate brand visibility.
Overview
20
20
years of professional experience
3
3
Certifications
Work History
SM / Market Manager / Optician
Essilor- Luxottica - For Eyes
Norwood
2023.08 - Current
- Responsible for overall success of the business goal, KPI’s, payroll and inventory management.
- Successfully achieved sales comp each year in role with positive sales comps and conversion growth.
- Supported the Onboarding and training for new store managers and opticians in the Region in Massachusetts Market.
- Supported Regional Manager to facilitate Region calls each week.
- Completely revitalized the business and brought in new patients and customers through exceptional customer experience.
- Growing Google score from 4.4 to 4.9 and getting over 300+ reviews in just two short years.
- 2025 Results – grew the business 60k over PY +11.4% comp / +12% Conversion comp.
- Selected for 2025 FLDP Field Leadership Development Program.
- During FLDP responsible for running the MA market consisting of 6 stores.
- During program responsible for conducting weekly Store visits as acting Regional Manager, Attend weekly brand calls with Regional manager and ELT team.
- Conduct and facilitate Regional meeting and prep Store Managers for peak season.
- Coach and train key company initiatives and develop store managers to grow their business.
- Finished the Program with 5 out of 6 stores achieving sales comp, 5 out of 6 with a positive Conversion comp and ATV growth.
- 2024 Results – Grew the business 130K over PY +25% comp / = 16% conversion Comp.
- Selected for Brand Ambassador Program 2024.
- Hired, Onboarded and trained a new store team.
- Partnered with doctor to bring a new and welcoming experience to all patients and customers.
- Partnered with Doctor weekly for business strategy and weekly planning.
STORE DIRECTOR
Luxottica - Sunglass Hut
Wrentham
2020.01 - 2023.03
- Highest volume store in the Northeast Market.
- Over 14 Direct reports consisting of managers and sales professionals.
- Responsible for sales, payroll, scheduling, operations and overall success of the business.
- Developed and train team to give an exceptional customer service experience.
- Network, recruit, hire and train for all positions in the business.
- Achieved Sales Goal FY 2020 / 2021 / 2022.
- Grew Conversion 11.98% v 9.71% / Grew Multiples 29.33% v 19.38%.
- Active presenter and facilitator for yearly meetings for three regions, corporate executives and 100+ learners.
- Hosted weekly Sales Manager calls to train and develop future SM’s and support brand initiatives.
- Achieved 2.5 million milestone each year.
FIELD TRAINER
Luxottica – Sunglass Hut
Boston
2018.07 - 2020.01
- Developed and visited 44 stores in the Boston market in Product Knowledge, customer experience and KPI’s in all segments.
- Supported the rollout of 6 new stores in a new retail host environment.
- Implemented the role out and development of the Training Store Manager program.
- Support and partnered with Training Store managers to execute a flawless onboarding experience for new SM’s within the regions.
- Supported the roll out of Luxottica University the brands new learning platform and created a culture of learning.
- Implemented luxury experience training for luxury stores in Boston market.
- Implemented Bass Pro & Cabela’s rollout and opened 2 new location in the market.
REGIONAL TRAINER
Luxottica – Sunglass Hut
Eastern MA
2014.07 - 2018.07
- Would complete weekly Store visits in each location to support company initiatives, product knowledge or leadership training.
- 2015 Region 15 to finish #1 in the U.S. for sales goal and 21.9% comp.
- Region made sales goal each year 2014-2018.
- Laser focused on Product Knowledge and the customer experience with each store leader.
- Responsible for onboarding all Store Managers for the Region.
- Result - YTD 89.4% versus LY 86.2% for Associate Knowledge via NPS results.
- Maintained a benchmark of top talent for the region as well as surrounding regions.
- Successfully on-boarded, trained and developed 12 store managers resulting in 4 promotions, 2 to Center Director Roles.
- Selected to oversee a 5 store set development plan for RTs during peak season. Coached and drove the business for Q4 through great relationships, consistency and exceptional customer experience leading to the #1 store set to goal in the zone.
CLUB MANAGER
THE UNIVERSITY CLUB
Providence
2006.06 - 2014.07
- Provide exceptional customer service to all members and guests.
- Partnered with local distributors, experts and chefs to create elaborate winner dinners and other high end events.
- Attend quarterly club meetings and member of the CMAA ( Club Management Association ).
- Executed member events.
- Designed POS system from its inception.
- Hired, trained and scheduled 12 front of house direct reports.
- Developed employee training manual, courses and exams resulting in four promotions.
- Personally selected by the President of prestigious Johnson & Wales University to participate in Sommelier program. Received WSET Level 2 certification in wines and spirits.
- Leader in a high clientele operation, working for the political and media elite in an upscale metropolitan private club providing exceptional customer service and knowledge to all members, guests and staff.
Education
Level 2 Certification WSET -
Johnson & Wales University
Providence, RI01.2013
Associate of Science - Criminal Justice
Bristol Community College
Fall River, MA01.2008
Skills
- Training development
- KPI analysis
- Sales strategy
- Merchandising
- People Development
- Customer Experience Training
- Onboarding
- Facilitation
- Inventory management
- Retail operations
- Business development
- Customer experience
Certification
Situational Leadership 2025
Accomplishments
2024 Brand Ambassador
Timeline
SM / Market Manager / Optician
Essilor- Luxottica - For Eyes
2023.08 - Current
STORE DIRECTOR
Luxottica - Sunglass Hut
2020.01 - 2023.03
FIELD TRAINER
Luxottica – Sunglass Hut
2018.07 - 2020.01
REGIONAL TRAINER
Luxottica – Sunglass Hut
2014.07 - 2018.07
CLUB MANAGER
THE UNIVERSITY CLUB
2006.06 - 2014.07
Level 2 Certification WSET -
Johnson & Wales University
Associate of Science - Criminal Justice
Bristol Community College