Summary
Overview
Work History
Education
Skills
Timeline
Generic
ERIN ABERNATHY

ERIN ABERNATHY

Liberty Hill

Summary

Qualified Director of Sales with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.

Overview

16
16
years of professional experience

Work History

Director of Sales

Meritage Homes
06.2024 - Current


  • Recruit, hire, train and provide ongoing coaching and accountability to improve growth and increase performance for a high performing sales team.
  • Build a strong, positive team culture through collaboration and teamwork to drive and retain a high performing sales team that exceed their monthly sales and closing targets.
  • Increased sales revenue by developing and implementing strategic plans and setting performance target goals and competitive market analysis for the Austin Division to optimize revenue, increase margins and market share.
  • Launched new business model successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Collaborate across all business functions from the Division President, VP of Finance, Director of Marketing, VP of Purchasing, VP of National Design, VP of Land Acquisition, and VP of Land Development to set all community plans, elevations, options, design features and pricing are accurate to hit sales pace and margin.

Division Sales Manager

Meritage Homes
02.2024 - 06.2024
  • Championed a proactive approach to professional development, fostering a learning-oriented culture within the division that resulted in increased performance and employee satisfaction.
  • Expanded company presence in underrepresented markets by building strategic partnerships and attending industry events.
  • Managed a high-performing sales team, providing ongoing coaching and professional development opportunities.
  • Facilitated cross-functional collaboration between sales, operations, finance, and other departments to maximize overall efficiency within the division.
  • Implemented effective sales forecasting techniques, supporting informed decision-making for division leadership.
  • Resolved escalated client issues promptly, maintaining positive working relationships with customers and boosting retention rates.

Area Sales Manager

Brightland Homes
05.2022 - 01.2024
  • Exceeded sales and revenue targets by building, directing, and motivating high performing sales team through mentoring and coaching opportunities.
  • Assist in the development of innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Reinforce corporate expectations for performance.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies quickly and achieve sales goals.
  • Ensuring the sales team meets and exceeds their sales goals while maximizing margins in a quickly changing real estate market.
  • Trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Analyzed sales data and kept up to date with market trends.
  • Hold weekly sales training meetings with the sales team to identify techniques to overcome sales obstacles.
  • Coached sales team in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing sales and operations.
  • Created effective strategies and sales promotions to target new markets after researching and analyzing competitors.

On-site Community Sales Manager

Brightland Homes (formerly Gehan Homes)
12.2018 - 05.2022
  • Exceeded monthly sales goals and was a top producer for the company and averaged $20,000,000+ dollars a year in sales revenue.
  • Retained excellent client satisfaction ratings through outstanding service delivery and held between 95% and 100% customer service rating.
  • Completed detailed Competitive Market Analysis every month.
  • Proficient in utilizing the company CRM system for prospect follow up and reverse prospecting.
  • Focused sales and marketing efforts on customer preferences and consumer trends.
  • Boosted interest in company offerings through promotional events and initiatives.

Middle School Teacher and Coach

Temple ISD and Pflugerville ISD
01.2013 - 06.2018
  • Served on IEP Team and worked with administrative staff to implement classroom support to foster IEP goal achievement.
  • Created warm and welcoming learning environment to support academic, social and emotional development.
  • Modeled strength of character and inclusive mindset to enhance student minds, bolster morale and foster intellectual curiosity.

Gym Owner/ Manager

CrossFit ATX and CrossFit Inertia
05.2009 - 11.2013
  • Oversaw day-to-day activities to facilitate business operations.
  • Built great rapport with vendors, resulting in growing partnerships and generating business.
  • Recruited, hired, and trained personnel, monitoring performance to assess need for merit or discipline.

Education

Bachelor of Science -

Texas State University
San Marcos, TX
08.2006

Skills

  • Complex Negotiations
  • Customer Relationship Management (CRM) Software
  • Knowledge in construction process of production homebuilding
  • Sales Leadership
  • Market and Competitive Analysis
  • Sales Training
  • Building Relationships with customers and business partners
  • Customer Service
  • Business Objective Analysis
  • Goal oriented and self disciplined
  • Revenue growth
  • Sales training and leadership
  • Sales process optimization

Timeline

Director of Sales

Meritage Homes
06.2024 - Current

Division Sales Manager

Meritage Homes
02.2024 - 06.2024

Area Sales Manager

Brightland Homes
05.2022 - 01.2024

On-site Community Sales Manager

Brightland Homes (formerly Gehan Homes)
12.2018 - 05.2022

Middle School Teacher and Coach

Temple ISD and Pflugerville ISD
01.2013 - 06.2018

Gym Owner/ Manager

CrossFit ATX and CrossFit Inertia
05.2009 - 11.2013

Bachelor of Science -

Texas State University

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