Erin West
Salt Lake City
Summary
Strategic marketing professional specializing in brand strategy, communications, and campaign management. Designed efficient workflows and led initiatives that drive growth and enhance team collaboration. Focused on problem-solving and fostering innovation to achieve organizational goals.
Overview
13
13
years of professional experience
Work History
Marketing Director
Big-D Construction
Salt Lake City
07.2025 - Current
- Developed and implemented comprehensive marketing strategy, boosting brand awareness across target markets.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Planned and produced experiential marketing events, driving engagement and connecting with target audiences.
- Mentored junior marketing staff, enhancing their skills and strengthening team collaboration.
Brand Manager
CRSA
Salt Lake City
01.2021 - Current
- Crafted and communicated brand voice and image through storytelling and marketing collateral, including photography, articles, blog posts, videos, and brochures, establishing thought leadership in the architecture industry.
- Implemented a comprehensive social media strategy, resulting in significant growth in overall follower engagement across key platforms and enhancing brand visibility within the industry.
- Achieved exceptional email marketing results, maintaining an average open rate of 30% and a click rate of 3.8%, surpassing industry benchmarks and demonstrating effective communication strategies.
- Led team to elevate quality of CRSA's graphic assets, revolutionize archive structure, and establish minimum quality standards, ensuring consistent visual excellence across company materials.
- Oversaw the improvement of project management processes and streamlined workflows, leading to increased team efficiency, productivity, and quality of deliverables.
- Improved technical writing quality and readability through meticulous review and strategic copy editing, resulting in a higher success rate in securing new projects and contracts.
Photographer / Website Designer
Freelance
01.2013 - Current
- Captured photography and videography for social and community events, providing visual storytelling for weddings, family portraits, corporate events, architecture, and product showcases.
- Photographed local events, products, and news imagery as freelance staff photographer for Salt Lake Magazine and University of Utah Student Media, contributing to publication content and community engagement.
- Designed websites for diverse clients, enhancing online presence for restaurants and small businesses.
Marketing Manager
Big-D Construction
Salt Lake City
02.2024 - 07.2025
- Formulated and launched targeted marketing and promotional campaigns, driving revenue growth.
- Managed digital marketing campaigns across multiple platforms and channels.
- Developed comprehensive marketing strategies for construction projects, enhancing brand visibility and client engagement.
- Evaluated marketing campaign effectiveness using analytics tools, informing future strategy adjustments.
Marketing Communications Manager
Spectrum Engineers
Salt Lake City
01.2019 - 12.2021
- Spearheaded development and implementation of innovative workflow processes, enhancing lead tracking efficiency and supporting business development with improved data analysis capabilities.
- Managed and coordinated RFP/RFQ process for engineering proposals across diverse sectors, ensuring adherence to deadlines and accuracy of submission requirements.
- Directed collection and organization of firm, project, and personnel data, facilitating informed proposal responses and contributing to increased project acquisition rates.
Marketing Director
Epitel
Salt Lake City
01.2017 - 12.2021
- Provided creative direction and implementation of comprehensive marketing strategies for a startup biotechnology company, fostering successful product launches and market penetration.
- Facilitated customer-centric brainstorming sessions aligning product design and marketing strategy with customer pain points, leading to increased brand recognition through effective design and communication channels.
- Orchestrated creation of diverse marketing collateral, including digital and print materials, enhancing brand visibility and driving consumer engagement.
- Coordinated company presence at various industry tradeshows, utilizing strategic planning and engaging presentations to elevate brand awareness and consumer engagement.
- Supported the team in fast-paced production work, ensuring timely asset delivery and adherence to stringent deadlines.
Education
Bachelor of Science - Communications
University of Utah
01.2018
Skills
- Project Management
- Marketing Campaigns
- Social Media Strategy
- Email Marketing Strategies
- Content Creation
- Workflow Optimization
- Cross-functional collaboration
- Team leadership
- Team Collaboration
- Creativity
- Storytelling
- Leadership
- Problem Solving
- Team Collaboration
Websites
References
- Mark Lehmkuhle, CEO, Epitel, (734) 646-6266, lehmkuhle@epitel.com
- Jared Kenitzer, Director of Marketing, NWL Architects, (801) 885-5527, jkenitzer@gmail.com
Patents
EEG Recording & Analysis, 11638551, 11633144, System to obtain EEG from sensors worn by a user; transmitting to a remote device and displaying EEG data., UX/UI design of remote device display, branding, user testing, market research
Timeline
Marketing Director
Big-D Construction
07.2025 - Current
Marketing Manager
Big-D Construction
02.2024 - 07.2025
Brand Manager
CRSA
01.2021 - Current
Marketing Communications Manager
Spectrum Engineers
01.2019 - 12.2021
Marketing Director
Epitel
01.2017 - 12.2021
Photographer / Website Designer
Freelance
01.2013 - Current
Bachelor of Science - Communications
University of Utah