Errol Wilson Jr
Long Island,NY
Summary
Seasoned Marketer with 5 years of experience planning, launching and optimizing digital marketing strategies for several companies generating over $20M+ in revenue. Earned a certificate from Google in Digital Marketing & E-Commerce. Earned a certificate by Google in Google Display Ads. Team-oriented leader with success in leading teams in growing brand awareness within key areas. Excited to bring talent and expertise to growing company.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Director
American Tax Service
Las Vegas, NV
04.2025 - 06.2025
- Identified opportunities for new business partnerships or other growth initiatives.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Managed relationships with advertising agencies and vendors.
- Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
- Recruited and managed a team of marketers responsible for executing projects.
Digital Marketing Manager
American Tax Service
Las Vegas, NV
03.2024 - 03.2025
- Generated $15M+ in revenue from Google Ads, and Direct Mail Marketing campaigns. Utilizing a budget of $400K monthly for direct mail and $40K monthly for Google Ads.
- Developed and executed digital marketing campaignsto drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Managed SEO and optimize company/affiliates websites.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
SEO/PPC Specialist
The AD Leaf Marketing & Advertising Firm
Las Vegas, NV
09.2023 - 12.2023
- Developed and maintained a comprehensive PPC strategy to maximize ROI.
- Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
- Analyzed website traffic data to identify trends and opportunities for improvement.
- Conducted keyword research to identify relevant terms for targeting in campaigns.
- Monitored budget allocations and adjusted bids accordingly to ensure optimal results within budget constraints.
- Generated weekly reports detailing campaign performance metrics such as CTRs, CPCs, CPMs.
PPC/SEO Specialist
LeadFire
Malverne, NY
02.2023 - 04.2023
- Managed Google Ads, Facebook Ads, Instagram Ads, and handled a budget of $20K+ in total.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
- Drove consistent, above-benchmark campaign results by producing viral video content and directly engaging with social media users.
- Created content utilizing Adobe Photoshop, Adobe Illustrator, and Canva for email marketing campaigns, and Google display ads.
Search Engine Optimization Specialist (Internship)
SportsExcitement
03.2022 - 06.2022
- Monitored and reported on key performance indicators and shared results with management team.
- Maintained up-to-date knowledge of latest SEO tools and communicated this information to internal teams.
- Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
- Served as technical expert for site audits, performance analysis and troubleshooting.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
Digital Marketer
IGenius
10.2021 - 04.2022
- Generated $220k+ in sales for this company
- Onboarded, managed and handled teams of 200+ individuals teaching them how to market and grow a business
- Score leads and program marketing triggers.
- Created Digital Content using mobile apps and Adobe software.
Digital Marketer
BE
10.2020 - 06.2021
- Generated $2 Million+ in revenue
- Onboarded, managed and handled team of 400+ individuals.
- Work well in both a team environment and independently in order to Generate sales via social media by creating custom marketing material
- Providing excellent customer service via phone, email and in person while maintaining personal, yet professional relationships
- Personalized Emails, campaign landing pages, and registration form templates.
- Score leads, and generate sales.
Digital Marketer
IM Mastery Academy
12.2019 - 09.2020
- Generated $300k+ in revenue
- Created Digital Content using Adobe Software.(Creative Express, Creative Cloud, Photoshop, etc.)
- Utilized CRMs for Customer retention and Marketing use
- Gave excellent customer service when needed
- Marketed on all social media platforms (Instagram, Facebook, TikTok, etc.)
Education
Google Digital Marketing & E-Commerce Certificate - Marketing
Google
09.2022
Google Display Ads Certificate - Advertising
Google
09.2022
High School Diploma -
Uniondale High School
06.2019
Skills
- SEO Strategies
- E-Commerce
- Digital Marketing
- Managing online stores
- Google Analytics
- Social Media Marketing
- Search Engine Optimization
- Canva
- Google Search Console
- WordPress
- Meta Business Suite
- Google Ads
- Instagram Ads
- Facebook Ads
- TikTok Ads
- Data Analysis
- Salesforce
- Hootsuite
- Marketo
- Automating Customer Journeys
- Customer Engagement Strategies
- Client Relationship Management
- Marketing Automation
- Programming Marketing Triggers
- Relationship Building
- Generating Brand Awareness
- Market Research and Analysis
- Delivering detailed reports & presentations
- Lead Scoring
- A/B and Multivariate Testing
Certification
- Foundations of Digital Marketing & E-Commerce, Google - 2022
- Attract & Engage Customers with Digital Marketing, Google - 2022
- From Likes to Leads: Interact With Customers Online, Google - 2022
- Google Ads Display Certification, Google - 2022
- Make The Sale: Build, Launch, and Manage E-Commerce Stores, Google - 2022
- Assess For Success: Marketing Analytics and Measurement, Google - 2022
- Think Outside The Box: Email Marketing, Google - 2022
- Satisfaction Guaranteed: Develop Customer Loyalty Online, Google - 2022
Timeline
Marketing Director
American Tax Service
04.2025 - 06.2025
Digital Marketing Manager
American Tax Service
03.2024 - 03.2025
SEO/PPC Specialist
The AD Leaf Marketing & Advertising Firm
09.2023 - 12.2023
PPC/SEO Specialist
LeadFire
02.2023 - 04.2023
Search Engine Optimization Specialist (Internship)
SportsExcitement
03.2022 - 06.2022
Digital Marketer
IGenius
10.2021 - 04.2022
Digital Marketer
BE
10.2020 - 06.2021
Digital Marketer
IM Mastery Academy
12.2019 - 09.2020
Google Digital Marketing & E-Commerce Certificate - Marketing
Google
Google Display Ads Certificate - Advertising
Google
High School Diploma -
Uniondale High School
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