Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Timeline
Generic

Erynn Williams

Lubbock,TX

Summary

Talented Marketing Director with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Director

Murdock York iNC.
Hobbs, NM
08.2021 - Current
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.
  • Identified opportunities for new business partnerships or other growth initiatives.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.

Sales Associate

Ulta
Lubbock, TX
03.2019 - 07.2020
  • Greeted customers and provided exceptional customer service.
  • Assisted customers with product selection, sizing and styling.
  • Provided accurate information about products, prices and services.
  • Maintained up-to-date knowledge of store merchandise and policies.
  • Organized stockroom shelves according to size, color or style.
  • Demonstrated product features and benefits for customers' needs.
  • Collaborated with management teams to develop innovative marketing strategies.

Education

BBA - Marketing

Texas Tech University
Lubbock, TX
12-2033

Skills

  • Project Management
  • Market Tracking
  • B2C Marketing
  • Digital Marketing
  • Media Relations
  • Market Analysis
  • Market Penetration
  • Brand Positioning
  • B2B Marketing
  • Business Administration
  • Marketing Analytics
  • Content Creation

Certification

  • Texas Life and Health Insurance License
  • Google SEO Marketing
  • Google Data Analytics

Affiliations

  • Extensive International and Domestic Travel

Timeline

Marketing Director

Murdock York iNC.
08.2021 - Current

Sales Associate

Ulta
03.2019 - 07.2020

BBA - Marketing

Texas Tech University

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Erynn Williams