Esha Tharkude
New Brunswick,NJ
Summary
Dynamic media and communication graduate student with experience as a content writer in e-mobility and finance, specializing in digital campaigns, social media, and long-form written content. Expertise in transforming market and industry research into compelling storytelling and brand-aligned messaging across diverse platforms. Proficient in MS Office and Canva for crafting engaging presentations, social media graphics, mood boards, and campaign assets, supported by a solid foundation in marketing analytics. Recognized for successfully coordinating cross-functional academic and conference projects, organizing national media events, and applying a detail-oriented, purpose-driven approach to brand-building initiatives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Instructional Assistant
Rutgers University - School of Communication and Information
New Brunswick, NJ
01.2026 - Current
- Assisted in delivering an undergraduate organizational communication course for over 80 students by creating clear and engaging instructional materials and slide decks
- Supported small-group discussions and in-class activities to enhance participation and clarify complex theories
- Aided in grading and assessment by reviewing assignments, providing constructive feedback, and tracking student progress to identify learning gaps
Content Writer
Prime Wealth
Pune
03.2023 - 04.2023
- Researched finance sector trends across multiple reputable sources to develop specialized content, informing 15 blogs and 20 video scripts in a one‑month internship
- Curated and proofread 20+ pieces of website and long-form content in 4 weeks to ensure factual accuracy, clear structure, and a consistent brand voice
- Developed a 4‑week LinkedIn content plan with 3–4 posts per week, aligning topics with brand marketing principles to maintain consistent visibility and audience education
- Authored 15 informative blogs on finance trends in one month, strengthening brand thought leadership and making complex concepts accessible to non-expert readers
- Wrote 20 concise scripts for 1–3 minute educational finance videos, ensuring clear storytelling and alignment with brand messaging guidelines
Content Writer
EMotorad
Pune
02.2021 - 06.2021
- Orchestrated content curation for 4+ channels (social media, brochures, catalogs, internal docs), using MS Office to schedule and support multiple brand campaigns
- Conducted comprehensive e‑vehicle industry research across 10+ competitors and industry sources to generate actionable insights that informed ongoing content and campaign strategy.
- Crafted 5–8 press releases that clearly communicated brand messaging and key product updates, supporting media outreach and brand positioning in the e‑mobility space.
- Developed 3–4 social media content series highlighting EV benefits and features, contributing to improved brand awareness and consistent posting across platforms.
- Evaluated 8–10 competitor websites for content, aesthetics, and user experience, summarizing findings to refine brand communication and suggest improvements for the company site.
Education
Masters of Communication and Media -
Rutgers University- New Brunswick
New Brunswick08-2026
BA - Journalism and Mass Communication
Dr. Vishwanath Karad MIT World Peace University- Pune
Pune05-2023
Skills
- Brand marketing expertise
- Proficient in MS Office and Canva
- Business narrative development
- Visual concept development
- Strategic content planning
- Media planning
- Target audience identification
- Competitive analysis
- Advertising campaigns
- Promotional planning
- Press release writing
- Multicultural marketing
- Google Ads management
- Integrated marketing communications
Certification
- Create a Digital Mood Board with Canva, Coursera, October 2023
- Marketing Analytics, Macquarie University, Australia, Coursera, October 2023
- About Media Start-Ups workshop conducted by Piyush Shah, a Media Entrepreneur, February 2023
- 4th National Conference on Media and Journalism, MIT-WPU, November 2022
- 3rd National Conference on Media and Journalism, October 2021 (online)
- Maharashtra State Certificate in Information Technology, Maharashtra Knowledge Corporation Limited (MKCL), July 2014
Timeline
Instructional Assistant
Rutgers University - School of Communication and Information
01.2026 - Current
Content Writer
Prime Wealth
03.2023 - 04.2023
Content Writer
EMotorad
02.2021 - 06.2021
BA - Journalism and Mass Communication
Dr. Vishwanath Karad MIT World Peace University- Pune
Masters of Communication and Media -
Rutgers University- New Brunswick