Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ken Loo

Summary

Strategic brand architect and execution expert with 25 years of experience in fashion, streetwear, luxury, sneakers, gaming, and emerging technologies. Proven expertise in brand storytelling, consumer marketing, strategic partnerships, and audience engagement. A recognized leader in creating cultural connections, leveraging deep insights into digital fashion and gaming ecosystems. Skilled in leading high-performing teams, managing global campaigns, and driving results-driven brand initiatives. Passionate about the intersection of fashion, sport, and technology, shaping the future of brand engagement.

Results-driven business professional prepared for high-impact roles. Extensive experience in shaping business strategies and fostering innovation. Strong focus on team collaboration and achieving results, adapting to changing needs. Demonstrated expertise in strategic planning and team leadership.

Overview

16
16
years of professional experience

Work History

Co-Founder, CEO

Chapter 2
12.2018 - Current
  • Founder and leader of a strategic communications, marketing, and events agency with deep experience in fashion, luxury, sustainability, gaming, and emerging tech.
  • Developed and executed brand strategy, communications/marketing, and product placement initiatives with an emphasis on the intersection of fashion, sneaker culture, and digital experiences.
  • Partnered with leading physical and digital fashion brands to explore new frontiers of consumer engagement. Established cross-industry collaborations that connected streetwear, sneakers, onchain, and gaming culture.
  • Trusted advisor to countless C-suite executives and founders on brand positioning, crisis management, and innovation.

Chief Brand Communications Officer

9dcc
12.2023 - 06.2025
  • Leading brand strategy, marketing, and communications for 9dcc, the first onchain fashion brand platform integrating emerging technology into Networked Products (phygital fashion).
  • Spearheading strategies and immersive storytelling to enhance community engagement in digital, phygital, and gamification spaces.
  • Overseeing collaborations, partnerships, and activations to solidify 9dcc's position in connected fashion and beyond.
  • Bridging the gap between digital and physical merchandising to create a seamless, next-generation community experience.

Senior VP, Global Fashion Division

Steinreich Communications
07.2016 - 04.2017
  • Led the acquisition and integration of Kenwerks into Steinreich Communications Group, creating a global fashion, lifestyle, and retail division.
  • Managed communications, creative services, event activations, and influencer partnerships across fashion and CPG.

Founder, CEO

Kenwerks
03.2009 - 07.2016
  • Built and sold Kenwerks, a branding, PR, and event production agency specializing in fashion and consumer culture.
  • Led marketing campaigns and product placements across retail and experiential platforms.

Education

Liberal Studies

University of Central Florida
Orlando, FL
01.1998

Skills

  • Brand marketing expertise
  • Sneaker & Streetwear Industry Expertise
  • Consumer engagement
  • Celebrity & Influencer Relations
  • Strategic Partnerships & Collaborations
  • Trend Forecasting & Market Analysis
  • Cross-Platform Digital Marketing
  • Event Activations & Experiential Campaigns
  • Virtual Merchandising & Digital Retail Strategy
  • Gaming & Digital Culture Integration
  • Strategic business development
  • Collaborative partnerships
  • Strategic visioning
  • Client engagement
  • Stakeholder management
  • Investor relations
  • Partnership cultivation
  • Problem-solving
  • Team building
  • Customer relationship management
  • Project management
  • Brand development
  • Product development

Timeline

Chief Brand Communications Officer

9dcc
12.2023 - 06.2025

Co-Founder, CEO

Chapter 2
12.2018 - Current

Senior VP, Global Fashion Division

Steinreich Communications
07.2016 - 04.2017

Founder, CEO

Kenwerks
03.2009 - 07.2016

Liberal Studies

University of Central Florida
Ken Loo