Summary
Overview
Work History
Education
Skills
Certification
Timeline
OperationsManager
Esmeralda Paschina

Esmeralda Paschina

Phoenix,AZ

Summary

Dynamic professional with a proven track record at Kreung Kitchen, enhancing sales through innovative advertising strategies and SEO optimization. Excelled in client relationship management and staff training, significantly increasing customer retention. Skilled in Adobe Creative Cloud and fostering team growth. Achieved substantial sales uplift by leveraging concept marketing initiatives and social media advertising.

Foundational knowledge in business and marketing, and hands-on experience gained through job projects and volunteer work. Demonstrates strong teamwork, problem-solving, and time-management skills. Prepared to start career and make meaningful contributions with commitment and drive.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Advertising Manager/Site Lead

Kreung Kitchen
01.2024 - 02.2025


  • Created targeted advertising strategies for key customer demographics. Utilized SEO optimization, and created quality content to target audience.
  • Developed revenue-generating strategies, such as discounts for returning customers, and contest.
  • Led design, and tracked results. Created an large uptick in sales at Hi-Lo market in Culver City.
  • Upheld client satisfaction by designing accurate and detailed timelines for service, and alerting clients of changes.
  • Planned and prepared advertising and promotional material to increase sales of products and work with customers and businesses.
  • Increased longevity of accounts by providing individualized customer service and developing relationships with customers.
  • Marketed products without using paper-based strategies in order to keep low carbon footprint.
  • Developed work schedules for team members to maximize shift coverage, and ordered new material for site.
  • Trained new team members on policies and procedures, such as; Maintaining a cleanly environment, following food safety rules, and engaging customers to ensure their return.

Private Caregiver/Employee Training Coordinator

Tajnoos Yazdany
01.2022 - 02.2025
  • Documented vitals, behaviors, and medications in client medical records.
  • Developed and implemented successful onboarding program.
  • Maintained clean, safe, and well-organized patient environment.
  • Planned healthy meals, purchased ingredients, and cooked meals to provide adequate nutrition for client wellbeing.
  • Provided coaching and mentoring to employees.
  • Supported clients with mental support and physical activities to accomplish quality of life and sustain needs.
  • Updated training records and curriculum materials database routinely, ensuring accuracy and availability of all required documentation.
  • Supported and trained 9 staff members to achieve and maintain top client support and satisfaction.

Early Childhood Educator

Barsam Kasravi
02.2016 - 02.2025
  • Gave one-on-one attention to children while maintaining overall focus.
  • Communicated with parents and other staff about children's progress.
  • Enhanced sensory and perceptual-motor skills, language, cognition, and memory development, by employing both traditional and modern educational strategies and techniques.
  • Consulted with parents to build and maintain positive support networks and support continuing education strategies.
  • Established a long lasting positive relationship with family.
  • Planned and executed activities to stimulate physical, social and intellectual growth.
  • Supported students in developing self-esteem and self-confidence.
  • Developed and prepared daily lunch and dinner menus, customizing meals to align with the child's individual food preferences.

Education

Associate of Arts - Business Management

Santa Monica College
Santa Monica, CA
04-2027

Skills

  • Advertising expertise
  • Developing targeted leads
  • Developing promotional concepts
  • Social media advertising
  • Customer acquisition
  • Customer relations
  • Sales proficiency
  • Staff recruitment
  • Marketing
  • Relationship management
  • Adobe creative suite (photoshop, illustrator, dreamweaver), Microsoft Suite

Certification

  • ServSafe Food Handler Certification - National Restaurant Association.

Timeline

Advertising Manager/Site Lead

Kreung Kitchen
01.2024 - 02.2025

Private Caregiver/Employee Training Coordinator

Tajnoos Yazdany
01.2022 - 02.2025

Early Childhood Educator

Barsam Kasravi
02.2016 - 02.2025

Associate of Arts - Business Management

Santa Monica College

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Esmeralda Paschina