Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Ethan Renfro

Lexington,KY

Summary

I grew up in San Antonio, Texas and pursued my degree in Education at Texas Lutheran University and after graduation I achieved my Master's at Bowling Green State University in Ohio. Despite both of my degrees being in Education, I found a love for the fast pace and ever changing environment of restaurants and I have held various positions ranging from bartender to management. Being in the restaurant industry led me to pursue a career with sales and marketing and I have since been in various sales roles, from cars, to most recently, the alcohol distribution industry. I love the fast paced and goal oriented environment of the sales and marketing Industry and I am looking to grow in my professional career with a company that values integrity, teamwork, and going above and beyond for our customers. I hope that we can work and grow together!

Overview

6
6
years of professional experience

Work History

Business Development Manager

Southern Glazer's Wine and Spirits
Lexington, Kentucky
07.2024 - Current
  • Coordinated with marketing team to develop promotional materials and campaigns.
  • Provided training to sales staff on effective communication techniques when dealing with clients.
  • Collaborated with cross-functional teams including marketing, operations, finance.
  • Conducted market research and analysis to identify new business opportunities.
  • Conducted research on industry trends, competitor activities, and customer needs.
  • Developed and implemented strategies to increase sales and market share.
  • Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
  • Analyzed customer feedback to identify areas for improvement in products and services offered.
  • Attended tradeshows and conferences to network with potential clients.
  • Fostered long-term partnerships with key industry players to enhance market presence.
  • Cultivated a culture of innovation and continuous improvement within the business development team.
  • Delivered presentations to senior management and stakeholders to report on progress and results.

Sales Support Specialist

Heidelberg Distributing
Lexington, KY
03.2023 - 04.2024
  • Maintained positive brand identity, leveraging strategic customer relation initiatives to promote affirmative relationships with clients and partners.
  • Processed customer orders, exchanges and returns and kept customers informed about progress.
  • Followed-up with sales teams and customers with complex issues to coordinate resolutions.
  • Answered customer inquiries regarding products, pricing, and availability.
  • Managed multiple projects simultaneously while meeting strict deadlines.
  • Conducted market research to identify potential new markets and clientele bases.
  • Resolved order issues by consulting with appropriate departments.
  • Generated quotes for customers based on their individual requirements.
  • Developed relationships with key clients to ensure satisfaction and repeat business.
  • Participated in weekly team meetings to discuss strategies for achieving goals.
  • Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
  • Communicated customer feedback to product development teams regularly.
  • Developed and maintained long-term relationships with key clients.
  • Listened to customer needs to identify and recommend best products and services.
  • Provided after-sales support, ensuring customer satisfaction and retention.
  • Participated in industry events to network and expand clientele.
  • Continuously refined personal selling skills through training sessions.
  • Maintained up-to-date knowledge of industry trends and advancements.

Sales & Leasing Associate

Montgomery CDJR
Nicholasville, KY
11.2022 - 03.2023
  • Demonstrated knowledge of vehicles' features to customers during showroom visits and test drives.
  • Presented persuasive arguments to close deals quickly while maintaining high profit margins for the dealership.
  • Attended weekly staff meetings to discuss new marketing initiatives and customer feedback
  • Negotiated prices with customers who wanted to buy used cars from the dealership's lot.
  • Ensured that all paperwork was completed accurately before submitting it to the dealership's finance office.
  • Assisted customers in making informed decisions about the cars they were interested in purchasing.
  • Conducted test drives for prospective buyers.
  • Provided follow-up customer service after a car sale was completed.
  • Developed relationships with potential buyers through phone calls and emails.
  • Maintained customer satisfaction by providing prompt, reliable service.
  • Advised customers on financing options and warranties available for their purchase.
  • Prepared sales contracts, collected payments and coordinated vehicle delivery with service department.
  • Followed up with customers to build long-term relationships and successful referrals.
  • Educated customers about sales processes, warranty requirements and service standards.
  • Showcased vehicle features and took customers on test drives in local area.
  • Met with potential customers to inquire about car preferences, assess financial limitations and offer information about vehicle choices.
  • Explained differences between models to clients, comparing and discussing capabilities and features.

Shift Lead Manager/Head Bartender

CONDADO
Lexington, KY
08.2021 - 11.2022
  • Taught staff upselling techniques to meet revenue targets.
  • Analyzed operational data to identify areas for improvement.
  • Collaborated with other departments to ensure timely delivery of products or services to customers.
  • Trained new employees on procedures, policies, and job functions.
  • Managed daily shift operations, including scheduling and assigning team members to specific tasks.
  • Assisted in the development of short-term goals for each shift.
  • Coached employees on interactions with customers to drive exceptional service.
  • Enhanced operations and boosted productivity through employee training, coaching and assignments.
  • Oversaw the training of new employees on customer service, product knowledge, and cash handling techniques.
  • Developed and maintained positive working relationships with staff, customers, and vendors.
  • Mixed and served both alcoholic and non-alcoholic drinks for patrons by following standard recipes and procedures.
  • Trained new bartenders on drink preparation and upselling techniques.
  • Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
  • Followed alcohol awareness procedures for preventing intoxication and handling intoxicated guests.
  • Displayed and retained extensive knowledge of liquors, wines and entrees.
  • Upsold customers from shelf to premium brands to help boost sales.
  • Provided drink suggestions to customers based on their preferences.

Server/Bourbon Steward

OBC Kitchen
Lexington, KY
08.2022 - 11.2022

Teaching Assistant

Bowling Green State University
09.2019 - 08.2021

Shift Supervisor

Kroger Grocery
09.2019 - 08.2021

Band director (6-8th grade)

Dwight E. Eisenhower Middle School

Education

Doctor of Music Education -

University of Kentucky

Master of Music, Trumpet Pedagogy and Performance -

Bowling Green State University

Bachelor of Music, Texas All-Level Certification -

Texas Lutheran University

Skills

  • Bilingual in Spanish
  • Strategic Planning
  • Client Relationship Management
  • Product Knowledge
  • Policy Implementation
  • Staff Training and Development
  • Sales Strategy
  • Customer Engagement
  • Full service restaurant background

References

  • Christine Hacker, Assistant GM Condado Tacos, 114 Summit at Fritz Farm, Lexington, KY, 40517, (859) 629-9949, linnettechristine@gmail.com
  • Bret Chapman, District Manager at Heidelberg Distributing, 2245 Progress Dr., Hebron, KY, 40148, (256) 585-0310, bret.chipman@hedielbergdistributing
  • Ryan Russel, District Manager at Heidelberg Distributing, 2245 Progress Dr, Hebron, KY, 40148, (859) 457-6501, ryan.russel@heidelbergdistributing.com
  • Charles Saenz, Professor of Trumpet, 1031 Moore Musical Arts Ctr., Bowling Green, OH, 43403, (419) 308-2629, csaenz@bgsu.edu
  • Dr. Lance Witty, Assistant Professor of Trumpet, E. Main St. & College Ave., Bexley, OH, 43209, (419) 330-9144, lwitty@capital.edu
  • Mr. Clinton Schaefer, Head Director at Bowie Middle School, 600 E.6th St., Irving, TX, 75060, (972) 765-8011, cschaefer@irvingisd.net

Timeline

Business Development Manager

Southern Glazer's Wine and Spirits
07.2024 - Current

Sales Support Specialist

Heidelberg Distributing
03.2023 - 04.2024

Sales & Leasing Associate

Montgomery CDJR
11.2022 - 03.2023

Server/Bourbon Steward

OBC Kitchen
08.2022 - 11.2022

Shift Lead Manager/Head Bartender

CONDADO
08.2021 - 11.2022

Teaching Assistant

Bowling Green State University
09.2019 - 08.2021

Shift Supervisor

Kroger Grocery
09.2019 - 08.2021

Band director (6-8th grade)

Dwight E. Eisenhower Middle School

Doctor of Music Education -

University of Kentucky

Master of Music, Trumpet Pedagogy and Performance -

Bowling Green State University

Bachelor of Music, Texas All-Level Certification -

Texas Lutheran University

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