Eugene Morris Jr

• Managed a team of sales representatives, providing guidance, coaching, and support.
• Connected with prospects through trade shows, cold calling, and local-area networking.
• Managed and motivated the sales team to increase revenues by 20% in 6 months.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Established pricing strategies to maintain competitive pricing and maximize profits.

Managed budget implementations, employee reviews, training, schedules and contract negotiations.

• Developed and maintained relationships with customers and suppliers through account development.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Implemented operational strategies and effectively built customer and employee loyalty.

Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries. Turnaround our Occupancy and RevPar on our Star by 25%.Assessed reports to evaluate performance, develop targeted improvements and implement changes. Oversaw Sales, Front desk, Food and Beverage, Housekeeping, Vendors and Contractors.

Drove year-over-year business growth while leading operations, strategic vision and long-range planning.

• Designed a modern employee recognition program which boosted productivity and improved morale.
• Launched a new, robust business management software system, resulting in improved operational insight and planning. Managed Front Desk, Sales, Food and Beverage, Maintenance, and Housekeeping.
• Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Turn around the hotel from the bottom half of the company to 1st place within 5 months of starting on the job. Opera was our PMS system.
• Responsible for internal audits, accounting, forecast, scheduling, human resources, housekeeping, front desk, maintenance, and sales. Oversaw over 30-50 people
• Number One Wood Spring within our company among 16 hotels in Occupancy and RevPAR and Top Quality Assurance Score and hired, trained, and managed 10-30 people.
• Worked closely with local Market, businesses to establish great working relationships to increase sales and exposure

• My premier objectives as VP of Operations and Sales and Director of Sales are to help add value to all IHM Properties. Helped hotels by working with general managers and staff to ensure guest and associate satisfaction, and coordinate with hotel brands, operations, and sales to increase revenue and guest loyalty. I have extensive Social Media experience and training.
• Assisting with hotel openings, construction, new hotel acquisitions and any additional support needed and overseeing all five hotels on the east coast . We have hotels in Washington, DC, Maryland, Pennsylvania, Rochester and Buffalo, N Y, and are growing.
• Help all hotels meet or exceed budget by 10% of RevPAR, ADR and Occupancy. I attend all public relations events and other key events (including radio and television) for the company. Knowledge of the hotel’s demand segments, sources of business for each, and balancing market segments according to supply and demand. Accurately forecast occupancy changes based on changing market conditions (additions to supply and demand). Lead by example to help general managers and hotels maintain guest service as the driving philosophy of their hotel. Conducted training and sales/phone test calls.
• Ensures hotel staff, including all new hires, are trained to meet service standards and deliver 100% guest satisfaction by maintaining staff records in accordance with IHM property standards, inspecting service and cleanliness, as well as reviewing hotel service scores with the General Manager. Opera was our PMS system and we met or exceeded planned objectives for revenue and profits by ensuring that guest satisfaction and product quality standards are met. This is actively achieved by being in daily contact with all hotels through e-mailed reports (daily revenue, payroll summaries, budget vs. actual), scheduled monthly visits, budget reviews, profitability, and
• The Vice President of Sales and Operations works directly with all hotels with concerns, suggestions, and progress to help increase revenues. I helped our HI Express achieve a $4-million-dollar budget within the first year which was a $1-million-dollar surplus over 2014. Helped conduct a successful brand hotel conversion.

• Sign-off Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Analyzed sales and marketing data for improved strategies.
• Organized events and product presentations related to national conferences and conventions.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Oversee sales and marketing for Active Network, interfacing with hotels, government agencies, healthcare providers, educational facilities, restaurants, and transportation companies.
• Worked closely with CEOs, SVPs, VPs, Project Managers, and other decision-makers Coordinated redesign of new marketing materials and company website. www.activenetworks.com
• Prepared project proposals once engineering was completed to move the project forward. Followed up with clients for approval and sign off on projects and excellent customer relations verbal, written, and presentation skills and oversaw sales budgets up to 3 million dollars.

• Hired, trained and managed a staff of over 40 people
• Improved customer service and physical condition of building
• Supervised managers, associates and students at culinary college
• Experienced and trained on Visual Matrix and M3 accounting systems
• Responsible for internal audits, accounting, forecast, scheduling, human resources, housekeeping, front desk, maintenance and sales
• Implemented strong selling techniques and training at front desk to improve sales revenues by 5%
• Increased banquet, catering, audio visual sales by 5% or more each month over budget
• Oversaw budget up to 3 million dollars,total P&L responsibility.

• Oversaw all human resources, sales, operations, and new hotel openings and renovations.
• Increased revenues by 10% to 15% in banquet, audio-visual, and catering sales each month.
• Improved customer service and training, worked on Request of Information for different owners
• Helped increase RevPAR and ADR each month by 5% ◆ Created SOP Manuals, job descriptions, and system controls
• Total P&L Responsibility up to $20 million dollars
• Worked the following departments sales, hotel, and accounting systems: Sales Pro, Delphi, Encore, System 21, MSI, Opera, On-Q, and M3 accounting systems, trained, managed, and worked call center of 50 to 75 people, managed the following departments: front desk, sales, housekeeping, maintenance and all food and beverage area’s
• ◆ Did consulting with both select and full-service,Hilton, Marriott, Holiday Inn Holiday Inn Express, Days Inn,Ramada, Best Western, and Sheraton