Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Performance-oriented Leader offering exceptional record of achievement over 30+year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
38
38
years of professional experience
Work History
Director of Sales Southeast Region
RINNAI AMERICA CORP, Inc
01.2009 - Current
Responsible for attainment of annual sales plan and AOP for all product groups within Rinnai portfolio, as well as staying within Budget guidelines
Managed a commercial and business development team of of 8 direct reports concentrating on specialized areas of commercial interest, including - Hospitality, Quick Serve, Multi-family, Schools, Dormitories, and all aspects related to the Pro ranks.
Direct supervision of two- District Sales Managers and 21 direct sales team members, one Manufacturers Rep Agency in Carolinas.
Areas of concentration, wholesale distribution, residential new construction, commercial, with direct connectivity to Energy channel/ Utilities / Natural Gas and LP, Marketing Promotional Activities, Rinnai dealer base development and expansion
Direction of two DSM's and their direct reports with continued oversight, of recruitment, training and supervision of Independent rep agencies of the Southeast Region
Creative input into merchandising and promotional programs
Development of regional sales strategy and operation of sales team within budgetary guidelines
Support of national level builder relationships with Top 100 RNC as well as drive commitments with regional level RNC from 101-200 range
Develop and maintain a Market Intelligence System ( CRM) Funnel and now SalesForce
Routine daily Interface with all customer channels RNC, RNR, Energy, Commercial, Whlse
Participation in professional support groups ASHRE, PHCC, IBIS, Southern Wholesalers Association as well as several Energy groups NPGA and NGA
Wholesale- National Sales Manager
Jacuzzi Group
09.1991 - 11.2008
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Managed accounts to retain existing relationships and grow share of business.
Compiled and analyzed data to determine approaches to improve sales and performance.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Regional Sales Manager
OMC- - Johnson And Evinrude - Bombardier Marine
05.1985 - 08.1991
Eugene A ( Buddy ) Lamana - page 2
Regional Sales Manager -Responsible for attainment of unit sales goal as well as GPM targets for both Johnson and Evinrude Brands of Outboard products, as well as System Matched Parts and Accessories
Manage dealer/ network of approximately 80 dealers/ stores through-out Southern U.S- Louisiana, Southern Arkansas and Mississippi
Grew regional revenue to excess of 40 million dollars during seven year tenure
Additional responsibility for development of OEM accessory sales to regional vessel manufacturers inclusive of COBRA" Stern Drive systems and accessory products
New business development of Private label Outboard Product line
Fiscal responsibilities including oversight and management of Floor Plan" and other dealer/ financial programs
Supervision of Regional Service Managers activities within SW area
Developed and maintained positive relationships with clients in assigned sales territories.
Generated detailed sales reports and forecasts to analyze performance and track progress.
Conducted product demonstrations and presentations to potential clients to capture more sales.
Finalized sales contracts with high-value customers.
Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
Built relationships with customers and community to establish long-term business growth.
Education
Bachelor of Arts - Business Administration, Business Administration and Management
Concordia University
Maquon, IL
Associate of Applied Science - Business Administration/ Communication
Concordia University
Maquon, IL
Skills
New Business Development Activity/ Strategies
Sales Management
Professional Coaching of Personnel
Product Development
Marketing
Account Management
New Product Launch
Negotiation
Cold Calling
Eugene A ( Buddy ) Lamana - page 3
Interpersonal Communication Skills
Consultative Sales Approach
Sales Strategy Development
Expense Reports
Key Relationships
Microsoft PowerPoint
Team Management
Sales Contract/ Cobblestone
Award-winning sales professional
CRM and Salesforce proficiency
Timeline
Director of Sales Southeast Region
RINNAI AMERICA CORP, Inc
01.2009 - Current
Wholesale- National Sales Manager
Jacuzzi Group
09.1991 - 11.2008
Regional Sales Manager
OMC- - Johnson And Evinrude - Bombardier Marine
05.1985 - 08.1991
Bachelor of Arts - Business Administration, Business Administration and Management
Concordia University
Associate of Applied Science - Business Administration/ Communication