Evan Borenstein
New York,NY
Summary
Accomplished marketing professional with extensive experience in sports marketing and athlete representation. Proven track record of driving revenue, negotiating high-value partnerships across the NFL, PGA TOUR, WTA/ATP, and other major sports, and cultivating relationships with leading brands, agencies, and media outlets. Skilled at developing innovative marketing strategies and supporting client success both on and off the field.
Overview
7
7
years of professional experience
Work History
SENIOR DIRECTOR, MARKETING
GSE Worldwide
11.2021 - Current
- Lead efforts to drive revenue and marketing opportunities for GSE Worldwide’s talent, including those in the NFL, PGA TOUR, WTA/ATP, and more
- Negotiated 6-figure deals for high-profile clients such as Amon-Ra St Brown, Sauce Gardner, Chase Brown, Jaylen Waddle, and sports legends like Bo Jackson and Nick Mangold
- Build and maintain relationships with key NFL sponsors and their brand agencies, including Genesco, 160/90, Wasserman, MKTG, and others
- Manage a team of marketing managers, both remote and on-site, ensuring smooth coordination and helping them close deals effectively
- Work closely with NFL contract agents to support recruiting efforts, keeping materials up to date and refining strategies to attract top talent
ATHLETE MARKETING MANAGER
Sportstars
07.2017 - 11.2021
- Managed off-the-field needs for 180+ clients at one of the largest NFL player agencies
- Coordinated interviews and supported larger content initiatives with national media outlets
- Compiled contact lists of marketing professionals to connect NFL players with potential brands for organic opportunities
- Assisted in planning and coordinating client events, including youth football camps and community holiday drives
- Helped develop and organize Sportstars' marketing and recruiting materials to improve overall efficiency
- Managed social media accounts for Sportstars and supported clients with verification and posting schedules
Education
Bachelor of Science - Sports Management
Isenberg School Of Management @ UMASS Amherst
Amherst, MA01.2017
Skills
- Campaign management
- Creative thinking
- Communication
- Business development
- Partnership development
- Influencer marketing
- Teamwork and collaboration
- Microsoft office
Timeline
SENIOR DIRECTOR, MARKETING
GSE Worldwide
11.2021 - Current
ATHLETE MARKETING MANAGER
Sportstars
07.2017 - 11.2021
Bachelor of Science - Sports Management
Isenberg School Of Management @ UMASS Amherst
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