Evan Lawson
Baton Rouge,LA
Summary
A insightful Sales Representative with valuable experience in Large Format stores cultivating relationships with managers to drive sales. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Eager for the opportunity to bring my skills to your company to increase volume and sales.
Overview
7
7
years of professional experience
Work History
Red Bull Large Format Sales Manager
Crescent Crown Distributing LLC.
Baton Rouge, LA
08.2023 - Current
- Utilized WalmartVolt App and other sales tracking programs to deliver strong sales pitches and lock down displays in Large Format Chains including Walmart, Target, Rouses, Albertsons, Winn dixie, and Independent Stores
- Developed relationships with store's managers and other members of upper management by making it a routine to speak with managers about promotions, LTO's, go over sales trends, or just to check in about store's priorities
- Expert in dealing with early releases or LTO's and consistently able to secure prominent displays or features
- Expert in performing perfect store walks to identify new opportunities for new displays, or to go after a spot held by a competitor.
- Analyzed sales data to create reports that highlighted trends in customer purchasing behaviors.
- Met with store managers to discuss product needs, accomplish sales goals and facilitate sales growth.
Market Research Analyst
Timothy Jay Candles
Los Angeles, CA
08.2021 - 05.2023
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Interpreted and presented data to company management using charts, graphs and spreadsheets.
- Researched client industry and marketing trends while forecasting company and product needs.
- Used market research to develop action plans regarding product introductions, modifications and campaigns.
- Presented results of research studies in an easy-to-understand format for management review.
- Researched consumer behaviors by analyzing purchasing patterns through online activities tracking tools.
Consumer Marketing Specialist
Brand Champion Marketing
Baton Rouge, LA
08.2017 - 05.2021
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Fostered relationships with customers to expand customer base and retain business.
- Leveraged CRM system to manage sales activities and track sales performance.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
Education
Bachelor of Arts - University Studies
University of Mississippi
University, MS12.2019
Skills
- WalmartVolt App & Encompass
- Microsoft Office & Google Drive
- Fact based and wire selling
- Public Speaking
- Product and Service Knowledge
- Sales Closing
- Conflict Resolution
- Planning and Coordination
Accomplishments
- Increased total volume by 16% on personal route year over year.
- Accomplished 95% of all KPI's while at Crescent Crown
- Sold 25 coolers in & in 40% of stores multiple coolers sold in.
- Over 90 displays sold into large format stores on personal route
- Added over 70 shelves to independent stores in 4 months
References
References available upon request.
Timeline
Red Bull Large Format Sales Manager
Crescent Crown Distributing LLC.
08.2023 - Current
Market Research Analyst
Timothy Jay Candles
08.2021 - 05.2023
Consumer Marketing Specialist
Brand Champion Marketing
08.2017 - 05.2021
Bachelor of Arts - University Studies
University of Mississippi
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