Brett Morton
Coeur d'Alene,ID
Summary
Experienced sales professional within the beverage industry, actively looking for new leadership opportunities as a general sales manager. A proven leader of people, with Beer, Wine and Energy beverage background spanning over three decades. A track record of successes specializing in national accounts, multi state sales management, sales strategy and execution. A collaborative team leader who sets sales strategies and motivates sales teams to achieve ambitious goals.
Overview
41
41
years of professional experience
Work History
Red Bull District Sales Manager
Hayden Beverage Company
Post Falls , ID
2012.04 - Current
- Manage and Coach a team of 11 ASM’s
- Supervised and lead 4 sub distributors (Tap Masters, Benewah Beverage, Todd Distributing & Black Pearl Distributing) Maintained regular and on-going communications with decision makers to execute national, regional and VIP Programming
- Present business reviews to Top Independent VIP Customers and small chain buyers. Establish sales KPI targets for each account manager and managed the execution of these monthly targets, present quarterly/annual business reviews to store amnagers at National, Regional, and independent accounts, i.e., Albertson/Safeway, and Walmart track sales Team performance against KPI’s and sales targets
Red Bull Account Sales Manager
Alert distributing
2004.04 - 2012.04
- Account Sales Management and Sales Distribution in direct sales delivery
- Responsible for achieving growth of route sales and executing KPI goals
- 1st ASM to achieve a score of 100 on a WVC in pacific Northwest
Red Bull Account Sales Manager
VINTNERS COMPANY
Spokane , WA
2002.01 - 2004.01
- Account Sales Management and Sales Distribution in direct sales delivery
- Responsible for achieving growth of route sales and executing KPI goals.
Red Bull Account Sales Manager
Red Bull North America, Inc.
Rathdrum , ID
2001.01 - 2002.01
- Account Sales Management and Sales Distribution in direct sales delivery
- Responsible for developing the brand, achieving growth of route sales, and executing goals.
Warehouse Supervisor
Columbia Distributing
Coeur D'Alene , ID
2000.01 - 2001.01
- Warehouse team management, responsible for all delivery of product load accuracy, both incoming beer and wine shipments and making sure all delivery trucks had the correct inventory loaded correctly
- Product & inventory control was top priority.
Beer & Wine Salesman
Panhandle Distributing
Coeur D'Alene , ID
1989.01 - 2000.01
- Account Sales Management and Sales Distribution in large format stores
- This included set control as well as obtaining new distribution of new beer and wine items
- Responsible for achieving growth of route sales and executing sales goals and covering all add activity
- 1st Salesman to receive the Miller Brewing MVP award for highest sales in Plank Road Brewery 1994
Evening Store Manager
Tidyman’s Warehouse Foods
Coeur D'Alene , ID
1983.01 - 1989.01
- Manger for all evening duties within the entire store
- Worked with all department managers to achieve daily sales goals within own department
- Insured customer satisfaction of shopping experience and store condition
- All front-end management for the evening
- This included register money control, issuing of cash and coin needed
- Verifying of register money deposits at end of shifts.
Education
Hayden Beverage leadership program graduate -
01.2023
Extreme Leadership Program -
01.2023
Certified -
Red Cross CPR & 1st Aide
2019-01
Red Bull Power Coaching -
Red Bull North America
01.2016
Red Bull Power Selling -
Red Bull North America
01.2015
Gallo winery- Art of fine wine selling -
01.1999
High school diploma -
Coeur D alene High school
01.1986
Skills
- Sales Territory Management
- Customer Relationship Management
- Contract Negotiation
- Revenue Growth
- Marketing Strategy
- Team Coordination
- Sales Expertise
- Goal Setting
- Sales Team Leadership
- Competitive Analysis
- Culture Development
- Sales Analysis
- Sales Leadership
- Territory Management
- Relationship Building and Management
- Sales Training
- Direct Sales
- Account Servicing
- Operations
- Customer Relationship Building
- Customer Service Management
- Order Management
Accomplishments
- 1st ASM to achieve a score of 100 on a WVC in the Pacific Northwest.
- 1st salesman to receive the Miller Brewing MVP award.
- 232% increase in Large Format growth
- 65% increase in Jifi Stop chain
Affiliations
- Scout leader for the Boy Scouts of America since 1995 (28 years)
- Martial Artist- 3rd degree Black belt
- Certified PADI open water diver
- Build custom cars
Timeline
Red Bull District Sales Manager
Hayden Beverage Company
2012.04 - Current
Red Bull Account Sales Manager
Alert distributing
2004.04 - 2012.04
Red Bull Account Sales Manager
VINTNERS COMPANY
2002.01 - 2004.01
Red Bull Account Sales Manager
Red Bull North America, Inc.
2001.01 - 2002.01
Warehouse Supervisor
Columbia Distributing
2000.01 - 2001.01
Beer & Wine Salesman
Panhandle Distributing
1989.01 - 2000.01
Evening Store Manager
Tidyman’s Warehouse Foods
1983.01 - 1989.01
Hayden Beverage leadership program graduate -
Extreme Leadership Program -
Certified -
Red Cross CPR & 1st Aide
Red Bull Power Coaching -
Red Bull North America
Red Bull Power Selling -
Red Bull North America
Gallo winery- Art of fine wine selling -
High school diploma -
Coeur D alene High school
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