Evans B. McCook
Atlanta,GA
Summary
Dynamic Sales Planner at NBCUniversal with a proven track record in campaign management and cross-functional collaboration. Expert in developing tailored media strategies that drive client success. Adept at optimizing workflows and enhancing client communication to exceed expectations and achieve impactful results.
Overview
4
4
years of professional experience
Work History
Sales Planner
NBCUniversal
Atlanta, GA
03.2026 - Current
- Work directly with clients and internal teams to build media plans across digital and linear platforms that align with each brand’s goals, audience, and campaign needs.
- Develop customized media recommendations based on client objectives, budgets, target audiences, and the platforms that make the most sense for each campaign.
- Collaborate with marketing teams to gather and coordinate campaign elements, making sure creative assets and other materials are ready for launch.
- Selected to support World Cup 2026 media planning, managing media plans for Atlanta-based clients and helping develop campaign strategies for one of the company’s largest events.
- Manage multiple client plans and campaign details at once, working across sales, marketing, and internal teams to keep campaigns organized and moving forward.
Account Services Representative
NBCUniversal
Atlanta, GA
01.2024 - 02.2026
- Supported Account Executives with the day-to-day management of linear advertising campaigns, making sure schedules, placements, and client requests were handled accurately and on time.
- Worked closely with clients, agencies, and internal teams to manage campaign changes, answer questions, and resolve issues as they came up.
- Kept track of campaign pacing and inventory, flagging discrepancies and working with internal teams to make adjustments when needed.
- Coordinated with sales operations, marketing, and creative teams to collect campaign materials, troubleshoot issues, and keep campaigns moving on schedule.
- Supported major advertising campaigns during the 2024 Paris Olympics and 2026 Winter Olympics, helping manage day-to-day campaign details across the Atlanta and Detroit client portfolio and $29M+ in combined revenue.
Retail Associate
Belle Cose
Jackson Hole, WY
06.2022 - 08.2023
- Provided personalized customer service at a high-end boutique, helping guests find clothing, jewelry, accessories, and gifts across a nine-store retail group in Jackson Hole.
- Helped manage social media and marketing for the stores by creating content and promoting new arrivals, events, and seasonal campaigns.
Education
Bachelor of Science - Marketing & Communications, Minor in Business
University of Mississippi
Oxford, MS05.2022
Skills
- Client Communication
- Content Strategy & Planning
- Workflow & Process Optimization
- Cross-functional collaboration
- Campaign Management & Execution
Leadership Experience
Quiet Hero, Committee Member, Supported event planning and fundraising for ALS awareness.
Tools & Platforms
- Microsoft Office
- Adobe Illustrator
- Adobe Indesign
- Monday.com
- Canva
Timeline
Sales Planner
NBCUniversal
03.2026 - Current
Account Services Representative
NBCUniversal
01.2024 - 02.2026
Retail Associate
Belle Cose
06.2022 - 08.2023
Bachelor of Science - Marketing & Communications, Minor in Business
University of Mississippi