Evelyne Forester

Oversee company overall business strategy and growth initiatives to drive performance. Lead 100-person cross-functional team across sales, partnerships, enablement, analytics, and client success.

• Grew 2024 billings by 4% to $420M, securing $46M in new business— highest in company history.
• Negotiated and secured strategic supply partnerships with major financial institutions, including American Express and Chime, unlocking a $100M billings growth opportunity.
• Increased YOY spend by > 30% with Chevron, Amazon Fresh, Shake Shack, Lululemon and more.
• Launched and drove adoption of self-serve Insights Portal driving $5M in incremental billings in Q1.
• Developed Sales Readiness, Enablement, and Marketing team achieving a 13:1 ROI in 2024.
• Designed go-to-market strategy, including pricing, value proposition, sales strategy, and KPIs.
• Optimized sales efficiency through reorganization reducing cost of sale from 7% to 4%.

Led Supply and Channel Partnerships, including top U.S. financial institutions such as JPMorgan Chase, Bank of America, and Wells Fargo.

• Improved financial profile by renegotiating FI contracts, adding ~$30M in adjusted contribution.
• Rebuilt and deployed FI team to strengthen bank partnerships and drive adoption of new technology, including AWS migration and content solutions.
• Established and launched content partnership, generating $10M in revenue.
• Cultivated senior stakeholder relationships to drive strategic alignment and growth.
• Defined OKRs, go-to-market supply strategy, and operational processes.

Built a new revenue line and 40-person team across Mid-market, Agency and Partnerships driving 30% of annual revenue.

• Scaled emerging revenue from $30M to $125M in three years.
• Increased agency revenue by 60% YoY, driving 170% growth in 2022.
• Closed two (2) Channel Partners, adding thousands of advertisers and $25M in annual revenue.
• Signed three (3) Agency MSAs increasing spend across major Holdco and performance agencies.

Spearheaded Business Development, driving revenue growth through strategic third-party partnerships.

• Generated $40M+ in incremental revenue by launching third-party measurement partnerships.
• Secured third-party data partnerships, unlocking $15M in Y1 from new advertiser budget pools.

Oversaw launch and execution of Cardlytics Measurement go-to-market strategy, aligning sales, product, strategy, analytics, and marketing teams

• Developed revenue model and managed full measurement organization, including P&L ownership
• Led business and product collaborations with key FI partner, American Express
• Hired and trained agency and technical sales professionals to achieve a $20M Y1
• Established partnerships with top advertisers, agencies, publishers, and media platforms

Launched a new revenue line to monetize first-party transaction data through programmatic, measurement, and insights solutions.

• Negotiated complex legal agreements and commercial terms to secure direct partnerships with The Trade Desk, MediaMath, AppNexus, Neustar, and more, generating $10M+ in Y1 revenue.
• Secured the first multi-year contract across with a leading data platform, valued at $5M.
• Trained and enabled publisher and platform sales teams to drive market demand.

Brought eBay Audience Platform in-house, enabling off-eBay use of first-party commerce data.

• Owned the largest regional revenue goal ($22M) and exceeded Y1 target by 50%.
• Drove 5X YoY growth through up-sell and cross-sell strategies for key accounts.
• Led a team of eight sales managers to expand partnerships and build client-direct relationships.

Launched and sold commerce solutions, including PayPal Media Network, CLOs, and RedLaser.

• Exceeded 2014 revenue goal by 15%, reaching $13.8M.
• Generated $2M in offer revenue, driving $80M in incremental payment volume.
• Built and led a team of four senior sales managers while securing strategic retail partnerships with brands like Victoria’s Secret, Dick’s Sporting Goods, and Aeropostale.
• Selected for eBay’s Emerging Leaders program